iGaming Next Online closes out with psychology and Connor McGregor

The last day of the iGaming Next Online conference has come to a close, and it gave two more unique looks at how the iGaming industry can not only battle through this COVID-19 pandemic, but thrive coming out of it. The day featured an opening message from Sam Barrett, Director of Trustly, and talks from Dr. Adgne Matulaite and Tamara Babits, Deputy CMO of Parimatch, along with a closing message from iGaming Next Co-Founder and Managing Director, Pierre Lindh.

Barrett started things off by talking about the challenges the iGaming industry will see ahead. Changing consumer behaviors may become the new normal, and the industry will have to adapt to be stronger than before.

But it’s in a great place to do so with the lessons now being learned. A recent study has shown total esports viewership has reached half a billion people. That’s a great chance for suppliers and operators to enter the space and thrive.

Speaking to the ongoing battle between locally licensed operators and those based internationally, Barrett hoped that domestically regulated operators could come out of this crisis even stronger, educating players better, hopefully shifting customers to their sites.