IGN has partnered with Coca-Cola to produce a weekly eSports news show called ‘eSports Weekly with Coca Cola,’ in the same week I urged eSports and poker organizations to be wary of what sponsors they jump into bed with.

I am pounding my head against a brick wall as I type.

In the same week that I urged eSports and poker organizations to think about the impact that their choice of sponsors will have on the health and wellbeing of both the people who occupy our planet, and the planet itself, a major player in the eSports industry has inked a new deal that will sear imagery of Coca-Cola into the minds of gamers all over the world.

Entertainment & eSports media company, IGN (formerly Imagine Games Network), is partnering with the monolithic soda brand Coca-Cola to create a weekly digital eSports news service called ‘eSports Weekly with Coca Cola.’