17th Nov. panel discussion chaired by Nicky Senyard will include executives from Pinnacle, Tropicana Entertainment, & Gaming Realms

Montreal, QC. November 2016 – Income Access, the iGaming-focused marketing technology company and part of Paysafe Group, has announced that Managing Director Nicky Senyard will chair a webinar panel discussion hosted by eGaming Review (eGR) at 3:00 p.m. GMT (10 a.m. EST or 7 a.m. PST) on Thursday 17th November 2016. The panel, which will include marketing executives from Pinnacle and Tropicana Entertainment as well as the founder of Gaming Realms, will discuss how iGaming operators can develop a player acquisition and revenue strategy to maximise 2017 revenue growth.

Hosted by leading iGaming media group eGR, the 17th November webinar will see Senyard, who founded Income Access in 2002, joined by three panellists. The panellists are: Harry Lang, Marketing Director at Pinnacle, an online sports-betting brand; Luisa Woods, Vice President of Online & Internet Marketing at Tropicana Entertainment, a US land-based casino group that also operates New Jersey-facing real-money online casino TropicanaCasino.com; and Simon Collins, founder of Gaming Realms, an iGaming company that develops, publishes and licenses next-generation mobile gaming content.

The first 45 minutes of the one-hour webinar will feature an in-depth discussion between Senyard and the panel. Citing player data and referencing their own marketing campaigns and brand experience, the panellists will discuss how player acquisition and retention have evolved over the last decade, before examining how acquisition and retention intersect and complement each other in the iGaming space. They will conclude by discussing specific marketing channels, including affiliates, and how they can be used to optimise acquisition and retention for brands in 2017.