Intralot inks retail sports betting deal with Dutch lottery

Greek lottery and betting technology supplier Intralot has struck a deal to bring sports betting to the Netherlands’ national lottery retail operations.

On Wednesday, Intralot announced that its Dutch subsidiary Intralot Benelux BV had inked a deal to supply its Intralot Orion sports betting platform to the Nederlandse Loterij’s TOTO retail betting brand, which currently holds a monopoly on betting in the country.

The four-year deal, with an option for a three-year extension, expands on the partnership the two companies have shared for 12 years now. Bas van de Bunt, the Dutch firm’s director of business transformation and strategic projects, said TOTO was one of the company’s fastest growing brands, and the Intralot product would please both TOTO customers and lottery retailers.

Nederlandse Loterij inked a similar deal for online betting with Intralot rival Scientific Games last October. The Netherlands is preparing for the liberalization of its online gambling market – currently scheduled to launch in mid-2021, but that’s something of a moving target – and Nederlandse Loterij is doing its best to prepare for the transition to a more competitive environment.