Italian online sports betting and casino good, poker bad, advert rules worse

Italy’s regulated online gambling market reported healthy gains in sports betting and casino gaming in H1 while poker continued its inexorable decline.

Figures for the first six months of 2015 show overall online gambling revenue rising 9% year-on-year to €398m, thanks mainly to an improving casino vertical, which rose 24% to €153m.

The combination of new betting options and new market entrants (we’re looking at you, Bet365) helped boost online sports betting turnover by 90% to around €1.3b while sportsbook revenue rose 18% to €126m. Meanwhile, the already struggling poker business continued its downward trajectory, falling 15% to €82m.

Figures for the month of June were slightly kinder to the poker vertical, which saw tournament revenue rise 13% to €5.7m, although cash games fell 22% to €6.1m. Sportsbook and casino grew 20% and 22% respectively during the month.