Italy enjoys World Cup betting boost; pinball v. slots showdown

Italy’s gambling operators enjoyed a solid July performance, even with the looming prospect of a total ban on advertising casting a pall over the market.

Figures published by gaming news outlet Agimeg show Italian sports betting operators generated combined retail and online revenue of €114.3m in July, up 32.4% from the same month last year. Retail betting revenue improved 30.8% to €62.8m while online wagering was up 34.4% to €51.5m.

For the year-to-date, overall betting revenue is up 43.3% to €852m, while online is up 43.5% to €361.5m. The government’s share of this bounty totaled nearly €168m, a figure that is sure to drop once the new prohibition on all forms of gambling advertising kicks in on January 1, 2019.

Perennial number one Bet365 maintained its online betting dominance in July, reporting turnover of €157m and revenue of €10.4m. Both figures were well ahead of closest rival SKS365, which could manage only €41.2m in turnover yet managed a far higher hold, resulting in revenue of €6.2m. Snaitech ruled the retail wagering charts with turnover of €59.5m and revenue of €11.8m.