Italy’s online gambling market shakes off World Cup hangover

Italy’s regulated sports betting market suffered only a slight dip in August following two months of World Cup-boosted wagering.

Figures published by Italian gaming affiliate Agimeg show August’s combined retail and online sports betting revenue hitting €111.4m, a 34.4% improvement over the same month last year and down only slightly from the €114.3m recorded in July.

Online wagering accounted for just under €50m in July, up 27.8% year-on-year, with Bet365 claiming a 17.1% share, followed by runner-up SKS365 (14.9%) and Playtech’s new Italian toy Snaitech (10.5%). For the year-to-date, online betting revenue is up 41.5% to €411.4m.

The retail betting throne was claimed by the new Gamenet/Goldbet combo, which claimed a 18.7% share. Snaitech wasn’t far back with 16.5% and GVC Holdings’ Eurobet brand ranked third with 14.7%.