Italy’s online sports betting growing twice as fast as land-based wagers

Bet365 continues to increase its vice-like grip atop Italy’s online sports betting revenue charts.

Figures released by news agency Agimeg.it show total online sports betting turnover of €309.7m in the month of August, while land-based betting added a further €202.3m. Over the first eight months of 2016, total sports betting turnover is up 17% year-on-year, while the online portion is up 32.4%.

To absolutely no one’s surprise, Bet365 claimed the lion’s share (39.7%) of the online betting spend. Perpetual runner-up Eurobet was well back at €27m (8.7%) while local boys Sisal ranked third with €20.1m, narrowly edging out Snai’s €19.7m, Paddy Power Betfair’s €17.6m and William Hill’s €17m.

The online casino vertical reported revenue of €34.3m in August, up 35% year-on-year. The casino bounty was more evenly distributed, led by Lottomatica’s 11.8% share. Sisal ranked second with 8.5%, while Amaya Gaming’s PokerStars brand ranked third with 7.3%, beating out Eurobet (6.5%) and William Hill (6.3%).