Spanish-licensed bookmaker Kirolbet has inked a sponsorship deal with Spanish footballers Athletic Club Bilbao.

On Monday, the La Liga squad officially announced the signing of an official betting partnership with Kirolbet, under which the bookie will enjoy lots of branding opportunities throughout San Mames stadium as well as across the club’s digital media. Terms of the three-year agreement weren’t disclosed.

The club has similar sponsorship tie-ups with San Miguel beer, Nike, IMQ, EuskaTel and Kutxabank, but Bilbao’s commercial director John Garates made a point of calling Kirolbet one of the team’s “most important sponsors” and said management was looking forward to working with the bookie on a host of “marketing and social initiatives.”

Down in Spain’s second division, Real Murcia Club de Fútbol has extended its sponsorship deal with VivelaSuerte, a division of Spanish gaming firm Grupo Orenes. The partners first hooked up in 2013 and the deal has gone well enough that Murcia felt comfortable about having the VivelaSuerte.es logo on its jerseys for a third year. Murcia will also enjoy plenty of promotion in VivelaSuerte’s 160 retail betting shops across Spain as well as via the regional murcia.vivelasuerte.es portal.