Ladbrokes gets blessed by sporting gods yet still can’t turn digital profit

Bookmaker-friendly sporting results helped UK betting operator Ladbrokes post better than expected revenue in the first half of 2016 yet it still couldn’t manage to turn a digital profit.

For the six months ending June 30, Lads reported revenue of £662m, 12% higher than the same period last year. Operating profit rose more than one-third to £52.3m while after-tax profits came to £20.7m compared to a £41.4m loss in H1 2015.

Online posted the biggest revenue gain, rising 41% to £158m. Despite the gains, the online ops posted a net loss of £9.6m, although this was an improvement over the £11m loss in H1 2015.

The Euro 2016 tournament helped drive a 69% rise in Ladbrokes.com online sportsbook revenue to £58.3m, the 10th consecutive quarter of year-on-year growth. Digital stakes rose 19.5% and mobile accounted for nearly 78% of all digital sports wagers. In-play betting was up 43.6% year-on-year.