Partner signs up 200,000 customers in first 4 months

UK-based LOT.TO has extended its deal to power Nigeria’s mobile-first lottery company, Western Lotto, after a hugely successful debut launch that saw over 200,000 players sign up in the first four months alone.

Western Lotto, which operates on LOT.TO’s iLottery platform, has grand ambitions to bring new lotto games to many African countries and has been buoyed by a more than stellar start to trading in Nigeria.

“Lots of people say that Africa has potential, but the truth is, that Africa is here right now,” said Rob Lawson, head of customer success at LOT.TO. “The demand for high quality lottery and gaming content has never been higher, and, together with our wonderful partners in Western Lotto, we are developing games that offer truly life-changing prizes, whilst remaining affordable and accessible for all Nigerians – and are great fun too.”