Vermantia, leading omni-channel provider of Virtual and Live Sports Content to licensed operators and lotteries globally,announces today the delivery and launch of Lottomatica’s new retail content management system for betting shops and corners with the company’s brand “BETTER”. Through the migration onto Vermantia RETAILbroadcast services and point-of-sale technology, Lottomatica will now provide the first HD satellite channel to the Italian gaming market, offering Inspired Gaming virtual games and two state-of-the-art live betting and virtual games channels.

Vermantia will broadcast and operate three bespoke gaming channels for BETTER’s retail network, including a live sports betting channel, based on more than 10,500 live sports events per year, real-time data and statistics in partnership with global leader Perform Group. For the live betting channel, Vermantia has created a brand new user interface, especially designed to meet Lottomatica players’ needs.

Filippos Antonopoulos, “Vermantia” CEO, said:

“The specific project was a quite challenging one both from technical and time-to-market aspect. We are happy to have delivered this solution for Lottomatica’s estate, which provides our partner with the ability to dynamically enhance and expand the gaming content offer to its betting customers. We strongly believe in the fundamental role of live and virtual content in the growth of retail gaming, and strive to provide our partners with enabling and innovative technologies.”