The developer that is applying for Massachusetts’ third and final license has failed to impress the state’s gambling regulator.

The Massachusetts Gaming Commission began its deliberations on Thursday on whether it will issue a license to Rush Street Gaming. The Chicago-based casino company partnered with Brockton businessman George Carney to form Mass Gaming & Entertainment, which will be in charge of developing and operating a $677 million resort on the Brockton Fairgrounds.

But Rush Street Gaming’s owner Neil Bluhm’s hope was dashed to ground when Commission Chairman Stephen Crosby ripped his proposal for not having enough “wow factor.”

Crosby delivered a blistering presentation, in which he described Mass Gaming & Entertainment’s project as a “convenience casino” that does not only stand out, but also doesn’t pay enough homage to its would be host city and state, as well as would be unlikely to improve the surrounding area.