23 May 2016: The combined online traffic of Ladbrokes and Coral would make the new entity the third most visited UK sports gambling site in the UK, digital market intelligence firm SimilarWeb has revealed.

Ladbrokes, now the fourth most popular UK site for monthly combined mobile and desktop visits in 2015 would gain the online traffic of sixth-placed Coral in a merger.

Combining the joint combined mobile and desktop traffic would put Ladbrokes-Coral on 22 million average monthly online visits, based on last year’s traffic figures. This would see them overtake Skybet in third-place.

However on current figures, the merger would not be enough to unseat industry leader Bet365, which achieved an average of 38 million visits a month in 2015, or second-placed William Hill on 23.2 monthly visits to its site each month.