31 January 2019 – Metric Gaming, the sports betting platform and services provider licensed by the UK Gambling Commission, has entered into a joint venture with the Bethard Group in a bid to take on the nascent U.S. market.

The joint venture, named Hard Metrics, provides operators with a turnkey solution to enter regulated sports betting and iGaming markets across the U.S. efficiently and effectively via a single contracting entity.

Hard Metrics provides a compelling solution for both large operators, already established in other territories, or those looking to get in on the action for the first time.

Metric Gaming provides a full sports betting solution with focus on American sports as well as Metric’s own proprietary golf, racing and just-launched soccer product.