Swedish online gambling operator Mr Green doubled its earnings in 2017 following a year of acquisitions, new product rollouts and belt-tightening.

Late last week, Mr Green announced that its revenue rose more than one-quarter to SEK333m (US $41.3m) in the three months ending December 31, 2017, while earnings improved 52% to SEK48.4m. Active customer ranks shot up 25.6% to nearly 143k while customer deposits were up one-fifth to SEK983m, both all-time highs.

The picture was even brighter on the full year front, with revenue up nearly 29% to just under SEK1.2b, while earnings shot up 103% to SEK185.6m.

The company credited the revenue gains to a broader product offering – new sportsbook, addition of keno and bingo, enhanced live casino – while the profitability boost was attributed to tighter cost controls, improved marketing efficiency and personalized customer communication.