Mybet selling B2C online gambling unit to focus on B2B

German online betting operator Mybet has inked a deal to sell its customer-facing online gambling operations to an unidentified “strategic investor” as the company pivots to a B2B and retail focus.

On Friday, Mybet Holding SE announced that it had signed a non-exclusive term sheet for the sale of its Mybet.com B2C online gambling operations to the unspecified investor for a sum the company claims is “supposed to be in the high single-digit million range.”

Under the temrs of the deal, which is subject to the conclusion of a binding contract and the fulfillment of certain conditions, this mystery man/group will acquire 100% of Mybet group companies Personal Exchange International Ltd and PNO Casino Ltd as well as full and exclusive online rights to the Mybet brand.

Mybet will retain the right to use the Mybet brand “to an extent necessary for the continuation of its remaining business segments B2B services as well as for the operation of the stationary betting shops.” Following the deal, Mybet will focus solely on its “positively performing” B2B operations and the expansion of its retail operations.