National Research Group (NRG) Sports, a global insights leader at the edge of sports, technology, and content, today released key survey findings specific to Super Bowl betting and viewership.
The survey is highlighted by the fact that 37% of Americans say they’re planning to bet on the game through a sportsbook and 33% are planning to open a new sportsbook account specifically for the Super Bowl.
Additional key data and insights surrounding Super Bowl betting, viewership and commercial branding are included below.
Super Bowl Betting Insights:
- This weekend’s Super Bowl represents a significant opportunity for betting sites to bring in new customers. 37% of Americans (21+) – including 53% of avid sports fans – say that they’re planning to bet on the game through a sportsbook.
- 33% of Americans – including 46% of avid sports fans, say that they’re planning to open a new sportsbook account specifically for the Super Bowl.
- 53% of Americans say they’re more likely to watch a game if they’ve wagered on it (up from 46% last year), including 39% of non-sports fans. Similarly, 50% of consumers overall and 59% of avid sports fans say that betting on the Super Bowl makes it much more interesting.
- 65% of likely Super Bowl gamblers are planning to bet $100 or more on the game, while 20% are planning to bet upwards of $500.
- Among likely Super Bowl bettors, the most commonly used online sportsbooks are: Draftkings (55%), FanDuel (54%), BetMGM (43%), Caesars (38%), and FOXBet (37%).
- The most popular types of wagers that bettors are planning to make on this year’s Super Bowl are: Moneyline (40%), Live bets (38%), Spread (27%), and Boxes/Squares (26%).
- Boxes / Squares is the only type of bet that declined year over year.
- The least popular types of wagers are: Over/Under (24%), Parlay (24%), Same Game Parlay (24%), Prop Bets (24%), and Micro Bets (16%).
- 61% of Americans support legalized online sports betting, compared to just 15% who are opposed to legalization. At this time last year, support was at 50%. Two-thirds (67%) of those in favor of legalized online sports betting believe that it should be done at the federal level, compared to 33% who feel it should continue to be left up to individual states.
- 49% of active sports bettors now use multiple online sportsbooks, compared to 32% who just use a single site.
Super Bowl Viewership and Branding Insights:
- 89% of polled fans expressed excitement for watching Super Bowl commercials, which slightly outweighs the 86% who expressed excitement for watching the game itself
- 75% of fans like to hear about what brands are planning for their commercials ahead of the Super Bowl
- 41% of fans say they have become a fan of a product because of its Super Bowl commercial and 56% say past Super Bowl commercials have deepened a connection they had with a brand
- 53% of Americans plan on attending a Super Bowl party this year, while 37% plan to watch at a bar. Either way, this may explain why 42% of Americans – including 57% of avid sports fans, think that the day after the Super Bowl should be a national holiday. 52% of consumers and 60% of avid sports fans would prefer if the Super Bowl was played on a Saturday.
- 33% of avid sports fans bought a new TV specifically for the Super Bowl.