NetEnt joins WLA, celebrates powerful women, targets Playtech and Microgaming

Online casino software firm NetEnt has been named an associate member of the World Lottery Association (WLA).

On Wednesday, NetEnt revealed its admission into the WLA, a group that promotes state-authorized lotteries in over 80 countries around the globe. NetEnt earned the associate member invite thanks in part to its customer ranks, which include global lottery powerhouses Lottomatica and Denmark’s state-owned Danske Spil.

NetEnt CEO Per Eriksson called the WLA invite “an important quality stamp” and a reflection of NetEnt’s commitment to safe and responsible gaming. Eriksson said the new associate membership status was a “significant step for us as we grow our presence further in this important market segment.”

The WLA wasn’t the only outfit bestowing honors on NetEnt this week. On Tuesday, which was International Women’s Day, in case you misogynist bastards failed to notice, Swedish financial magazine Veckans Affarer named NetEnt’s chief development officer Åsa Bredin (pictured) the seventh most powerful woman in the country’s digital workplace.