Nordic online bettors get more responsible gambling tools

Online gamblers in Nordic markets are getting more options for ensuring their play doesn’t turn problematic.

On Tuesday, Unibet’s parent company Kindred Group announced the release of a new Gambling Therapy app for its customers in Nordic markets. The app is free and now available in local languages in Denmark, Sweden, Norway and Finland.

Kindred calls Sweden home, so it has a personal stake in ensuring its homeboys and girls can enjoy their gambling entertainment in a responsible fashion. Maris Bonello, Kindred’s head of integrity and player sustainability research, said the company would “continue to support projects that minimize the harm caused by gambling.”

Kindred collaborated with the UK-based Gambling Therapy to sponsor the development and translation of the app, and Gambling Therapy CEO Adele Duncan said geographic expansion of the app’s usage wouldn’t be possible without funding supplied by the gaming industry.