NYX wins BC approval; PlayNow election betting more popular than Super Bowl

Toronto-listed gambling technology provider NYX Gaming Group has been approved to provide services in the Canadian province of British Columbia.

On Thursday, NYX announced that BC’s Gaming Policy and Enforcement Branch had granted NYX unconditional registration as a Class B Supplier. The thumbs-up will allow NYX to deploy its technology in the province for the first time.

NYX is the parent company of betting technology firm OpenBet, which already has firm ties in Canada with the British Columbia Lottery Corporation (BCLC), Loto-Quebec and the Atlantic Lottery Corporation. NYX CEO Matt Davey said his firm’s new BC approval was “evidence of the synergies we are driving through our integration work with OpenBet.”

Speaking of BCLC, its online gambling site PlayNow.com has now taken more wagers on the outcome of the US presidential election that it has on previous Super Bowls. PlayNow became the first provincially regulated gambling site to offer election wagering back in 2014 and the 2016 presidential race has become the site’s most popular betting event of any kind.