Online gambling claimed half of Denmark’s 2017 market revenue

Denmark’s licensed online gambling operators now account for over half of all market revenue, according to the local regulator’s annual report.

On Monday, Denmark’s Spillemyndigheden regulatory agency released its 2017 annual report, which showed overall gambling revenue of DKK9.2b (US$1.53b), a modest 3.2% rise over 2016’s total but 18.4% higher than in 2012, the year Denmark liberalized its online gambling market.

Lotteries remain Denmark’s dominant vertical, accounting for revenue of DKK3.1b last year, an amount virtually unchanged from 2016. Sports betting (land-based and online) claimed the second-largest slice at DKK2.3b, a 7.4% year-on-year improvement. (The report didn’t break out separate online and land-based betting stats.)

Online casinos ranked third with DKK1.8b, a 15.5% year-on-year gain, while gaming machines outside casinos suffered a 1% decline to just under DKK1.5b. Denmark’s seven land-based casinos’ revenue was flat at DKK375m, as was horse betting at DKK116m.