Paddy Power unveils B2B partnerships in Spain and Canada

Irish gambling operator Paddy Power has announced several B2B partnerships to provide its sportsbook product in Spain and Canada.

Paddy Power renewed its contract with the British Columbia Lottery Corporation (BCLC) to provide fixed odds sports betting in the Canadian Province of British Columbia, a continuation of an agreement that started since 2012.

Cian Murphy, Paddy Power’s Head of B2B services, noted that they are really happy with the opportunity to continue their partnership with the British Columbia Lottery Corporation. The executive also pointed out that being one of the most advanced in the world, Paddy Power’s sports betting product has contributed significantly to the BCLC’s market growth over the past three years.

”Paddy Power’s expertise has helped BCLC’s PlayNow.com evolve its sportsbook into a competitive offering that provides the best possible sports betting experience in a regulated environment,” said BCLC Vice-President of eGaming Monica Bohm. “We look forward to continuing this relationship and future growth in this segment.”