Pitch ICE final shortlist revealed

Multi-player mobile bingo, YouTube sports channels and the world’s first crowd lottery among 20 businesses to pitch at ICE Totally Gaming 2015

Wednesday, January 21, 2014 (London, UK) – GamCrowd.com and Clarion Events has announced the final line-up of entrants for Pitch ICE, to take place at Stand N7-460.

Presented by GamCrowd.com, Pitch ICE is a unique opportunity for entrepreneurs to showcase their ideas in front of attendees and potential investors at ICE 2015.

The final 20 start-ups will each have a 15 minute slot to sell their business or concept on the show floor over the three days of ICE 2015, at ExCeL London from February 3-5. A wide variety of companies will be present, incorporating social gaming, online casino, online poker and more.

“This is a unique opportunity for start-up gambling businesses to get their idea off the ground in front of key industry decision-makers and potential investors at ICE Totally Gaming,” said GamCrowd CEO, Chris North. “The response to Pitch ICE has been incredible. As delegates will see, the programme is diverse, with concepts that could have an impact on many different areas of the gambling industry. We believe there are numerous stand-out ideas that have the potential to be very successful.”

Asylum Labs is one of the companies shortlisted. The innovative company aims to re-invent classic casino games for the 21st century by making them more social and focusing on online communities. Their key product, Wild Party Bingo, is a multi-player bingo game that allows players to join friends and either co-operate with or compete against them. Unique in-game features and a focus on social interaction could change the way that bingo is played online and on mobile in the future.

Sporting Savvy is a global network of YouTube channels across a variety of sports, including horse racing, Formula 1 and rugby. The channels focuses on reviews, insights and sports betting knowledge from respected experts who bring a dedicated audience with them. YouTube has over 1 billion unique users each month[i] and Sporting Savvy is one of the site’s original premium partners, meaning that the company can also create sponsored and branded content that many other channels cannot do.