18 January 2018 – Omni-channel slots specialist Play’n GO has acquired gaming supplier Proactive Gaming Scandinavia AB.

The purchase sees Play’n GO follow its strategic growth plan by adding a company which can provide additional gaming products and verticals, with the aim of appealing to operators in regulated markets looking for a varied gaming solution, while also as benefitting from the synergies generated.

Play’n GO will leverage Proactive Gaming’s expertise in the number games sector, as well as Keno, digital scratch cards and integrated minigames.

Significantly, it will also be able to offer poker for the first time, utilising Proactive’s existing framework and strong history in the vertical, while also adding its bingo knowhow to Play’n GO’s existing expertise in the area.