London: October 27th 2017 – Playtech has acquired BetBuddy, the Responsible Gambling analytics solution provider, for an undisclosed fee.

Playtech’s strategy is to acquire complementary technology which extends its software and services offering to the gambling industry’s leading operators. The integration of BetBuddy’s behavioural identification and modification software into Playtech’s powerful IMS player management system will enable Playtech to continue to lead the industry in the delivery of Responsible Gambling products and services.

The integration will deliver an industry leading Responsible Gambling player management platform and will give Playtech’s licensees the opportunity to offer their players a safer environment in which to enjoy Playtech’s omni-channel products, features and functionality. The acquisition will ensure the Playtech platform will be well placed to navigate the continually evolving global regulatory challenges around Responsible Gambling in online and retail markets.

Over the past five years BetBuddy, in collaboration with the clinical, responsible gambling, and machine learning scientific communities, has developed a proven track record in implementing Responsible Gambling solutions in regulated markets through its patent-pending behavioural identification and modification solution.