Operator continues to take retail industry’s pre-eminent SSBT product 

London, 22nd January 2019 – Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its agreement to supply Paddy Power Retail with the software for its suite of self-service betting terminals.

The new multi-year contract covers the popular operator’s retail estate throughout the United Kingdom and Ireland.

The extension of the partnership at a time of increased pressure on retail operators reflects the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting to produce double digit growth year on year.