Playtech’s sports betting arm signs deal to expand into Mexico

Playtech, the omni-channel gaming software company, will soon be expanding into Mexico. According to a press release the company’s Playtech BGT Sports (PBS) subsidiary has signed a deal with a local operator, Corporación Caliente, to install a number of the company’s self-service betting terminals (SSBT) at a variety of locations around the country.

Playtech has previous lent casino systems to Corporación Caliente since 2014. However, this will be the first for PBS. According to Corporación Caliente’s Business Development Director, Victor De La Fuente, “This is an exciting moment for Corporación Caliente as we further develop the experience we offer those who visit our casinos…We are continually looking for ways to improve customer engagement and this represents the latest development as part of this strategy.”

The SSBTs will play a key role in expanding the partnership’s relationship in both online and retail environment. PBS expects to the add additional machines to other Corporación Caliente casinos over the course of the next several months.

Corporación Caliente is a subsidiary of Codere, a gaming company headquartered in Spain. Codere already has an agreement with NetEnt that was signed last year, and many anticipate the recent Playtech deal to be the beginning of a substantial expansion by the company into Mexico.