Edinburgh based fantasy sports operator Premier Punt Group (PPG) has completed a fully comprehensive brand review and today unveiled its new identity, logo, website and market position; completing its evolution into Business-to-Business (B2B) games provider, Incentive Games.

The new brand identity reflects the shift away from developing various applications solely for the gambling industry into a widely reaching B2B games provider. Building on the foundation of success created at PPG through developing innovative sportsbook applications, this extensive rebranding elevates the focus on customised gaming solutions applicable to many different types of businesses across a range of industries. As a team of specialists in the field of customer engagement, Incentive Games will be creating accessible and immersive apps which will allow a business to not only acquire customers at a fraction of the industry cost but also retain and monetise their existing customer base more effectively.

The new brand logo is made up of three symbols that represent the new brand offering:

The value offering to a business in being able to completely revitalise its existing customer base while also enticing new customers is without a doubt an alluring one, and investors have taken note;  Premier Punt Group smashed its six-figure crowdfunding campaign target in its first day and the team found themselves approaching their investment hard-limit shortly after. This investment has enabled the company to begin to dramatically scale up its operations in line with their ambitions to be leading the field in B2B gamification.