Award-winning in-play innovator SBTech has announced that it will be rolling out fresh cashout features and industry leading live-streaming capabilities to its operators during the third quarter of the year.

The brand new cashout function, which gives players the option to sell their bets back to the operator, is the latest in a series of house-developed solutions to revolutionise the in-play product.

Itai Zak, SBTech’s CEO, said: “With live-streaming and cashout, players can follow the action as it unfolds, changing their betting strategy accordingly. Not only does this encourage a wider outreach and high lifetime value, but it also gives players a real confidence boost.”

As the popularity of in-play betting – with the accompanying thrill of watching the game and making real-time predictions – continues to gain momentum, the firm is also introducing high-quality live-streaming on a huge variety of games. This involves complete technical integration for operators with three of the industry’s leading video-streaming providers.