Sports gambling and gaming company SBTech has announced the hiring of a new executive that will help the company “cement [its] growing US business department.” Joann Pierce has been tapped to become the company’s Business Development Executive, USA in an effort to support SBTech as it continues its expansion across the US. She began her new role last month.

According to a press release by the company, Pierce will be involved in the development and growth in new regulated markets and will be tasked with “creating long-term value for SBTech and future sportsbook gaming operators.”

Just before heading over to SBTech, Pierce was the Business Development Executive for IS Race and Sports in Las Vegas, a position she held since December 2017. Prior to that, she was an independent contractor for Beachbody, working as a coach and team leader for the company’s sales and marketing efforts. She has also held senior roles at Crystal Decisions and WMS Gaming.

SBTech CEO Richard Carter states, “We are excited to have Joann onboard as she has extensive experience in sports technology and the gaming sector. SBTech is focused on expanding our team and business here in the United States and we know that Joann will be perfect addition for us to accomplish this goal.”