Sega Sammy aims for ‘majority’ of Japan IR projects

Gaming and amusement company Sega Sammy Holdings Inc. hopes to play a big part, including as a casino operator, in Japan’s planned large-scale integrated resort (IR) projects.

In its integrated report for 2018, the Tokyo-based company said, “We continued advance investment with a view to entering the integrated resort business in Japan.”

According to the report, Sega Sammy was acquiring knowledge of resort operations from its Phoenix Seagaia Resort, which it had purchased in 2012, and gaining “expertise” in development and operation of IRs through its partnership with Paradise Co., with which it runs the Paradise City resort in South Korea.

“Further, we are refining our strategies that are focused on participation by identifying and conducting value chain analysis based on more than 118 key components of casino operations,” the report read.