Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands.

[LONDON] — [January 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting & Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioural data represents.

“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, Managing Director, Sky Bet.

Qubit Visitor Cloud will give Sky Betting & Gaming the ability to understand how customers engage across their brands and identify opportunities to personalise. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having.