Social betting technology developer Oddslife has entered the African market by taking its B2B social betting platform into Kenya with one of the continent’s largest sports betting affiliates.

Launched in partnership with WinDrawWin.com and PredictZ.com and sponsored by local operator Betin.co.ke, www.SportKenya.co.ke will be launched in Kenya before moving into countries such as Nigeria, Ghana, Tanzania and Uganda to create a unified African competition in time for the 2018 FIFA World Cup in Russia.

This new venture, available for preview at www.SportKenya.co.ke will focus on establishing a traffic network to connect with affiliates, media and traffic websites in Africa who are looking for new ways to both retain and monetise their traffic.

Mathew Symmonds, Founder of Web Analysis Solutions Limited, which operates both WinDrawWin.com and PredictZ.com, commented: “We have organically grown a lot of loyal African traffic over the past 14 years on our websites, but it has grown exponentially over the last 3-4 years in countries like Kenya and Nigeria.”