The inaugural edition of ICE North America (May 13-15 in Boston, MA, USA) is leading the pack when it comes to ROI, according to Michael Pollock, Managing Director of Spectrum Gaming Group. As sole Global Advisory Partners to the event, Pollock underlines a vital message for North American gaming professionals, provides tips for savvy attendees and explains the value of having so many viewpoints gathered in a single location.

Michael Pollock, Managing Director of Spectrum Gaming Group

Spectrum Gaming Group is the only Global Advisory Partner working with Clarion Gaming on ICE North America – what does this role entail?

Spectrum Gaming Group has worked with Clarion Gaming in areas ranging from providing insight into political and market trends, recommending speakers and identifying and assessing emerging geographic areas. Spectrum Gaming Group considers this to be a very fruitful relationship between organizations that share the common goal of identifying the necessary insights into gaming’s future.