London, 07 March 2018 – Sportito Daily Fantasy Sports has become the first Daily Fantasy Sports provider to introduce a new Chatbot, a computer program designed to stimulate intelligent conversations and actions over the internet, to their users.

The expert IT team of Sportito Daily Fantasy Sports platform developed this innovative robotics system, with very important characteristics such as allowing users to play on Sportito directly via Chatbot. It will support users by providing instant information and solutions to their problems, allowing them to receive personalised messages, news, videos and much more to enjoy a truly personalised gaming experience 24/7.

Sportito Chatbot first went live on Facebook Messenger, a messaging service application by social networking website, Facebook. More than 1 Billion people are using Facebook Messenger every month and almost all Sportito users are active on Facebook.

According to industry experts, Chatbot represents the future of customer service.  A recent study shows that new generations feel more comfortable an automatic conversation system; 60% of them constantly use it, 67% of them use it to buy a product or service, they spend an average of 30% more and it has a conversion rate 10 times higher. A study from Transparency Marketing Research illustrates a very strong increase in the turnover generated worldwide by Chatbot, from $113M in 2015 to $994.5M by 2024. Another study done in 2016, by Tractica, shows that the turnover will increase to almost $37 Billion by 2025.