New Jersey’s online gambling market is poised to welcome its first sports betting exchange, although it’s unclear whether the state’s limited number of bettors will provide the necessary liquidity to make the site a success.

On Tuesday, Rhode Island-based casino operator Twin River Worldwide Holdings (TRWH) announced that it had struck a partnership with Philadelphia-based startup Sporttrade to piggyback on TRWH’s New Jersey online sports betting rights.

In April, TRWH agreed to acquire three casinos from soon-to-be-wedded Caesars Entertainment and Eldorado Resorts, including Bally’s Atlantic City. While that deal is still awaiting formal approval, it will give TRWH the right to operate three online sports betting ‘skins’, one of which it intends to offer to Sporttrade’s proprietary exchange product.

Sporttrade CEO Alexander Kane said his company’s “revolutionary” product would succeed by “applying capital markets technology and market structure” to the US betting market. Kane promised customers “a first-of-its-kind sports betting venue that will be fair, liquid, and transparent” as well as offering “significantly lower costs than traditional sportsbooks.”