Study: Mexico’s online gamblers as rare as unicorns

Mexico’s online gamblers are about as rare as unicorns, according to the results of a new market survey.

Last week saw the release of a new survey of the perception of gambling in Mexican society. Of Luck, Gambling and Other Hazards was published by the Universidad Nacional Autónoma de México’s Institute of Legal Research in conjunction with the (recently disbanded) Codere Foundation.

Among some of the report’s more interesting findings is that over 85% of those surveyed either disagreed or strongly disagreed with the phrases ‘gambling is for lazy people’ or ‘gambling is a sin.’ Despite this lack of stigma surrounding gambling, the survey found that only 21% of respondents reported participating in gambling versus over 78% who didn’t.

Incredibly, a mere 0.8% of respondents reported having an account with an online gambling site, making online the lowest ranked form of gambling included in the study. Those who do gamble online are predominantly in the 25-34 age demo, hold either a bachelor’s or post-graduate degree, and generally earn a higher income than most Mexicans.