Success of Road to the Triple Crown Ad Series Spurs Sequel

derbyBy @TheDailyPayoff

The last in a series of four ad videos promoting the Triple Crown quest was released by America’s Best Racing following a successful campaign that saw more than a quarter million views.
As American Pharoah launched the first leg of the Triple Crown with his victory at the Kentucky Derby last week, ABR said it will unveil a sequel series entitled #RoadtoTC during the two weeks leading up to the second leg of the race trilogy, the Preakness Stakes.
Episode 4 produced by ABR Films entitled “The Road Less Traveled: The Road to the Triple Crown,” can be seen here:

The ABR launched the series as a way to promote interest in the horse racing industry using a series of ads that tugged at the heart strings and presented captivating visuals.
The Triple Crown was last won in 1978 when Affirmed won the Kentucky Derby, the Preakness and the Belmont Stakes. Now American Pharoah is in the position to do it again.
The Preakness on Saturday, May 16.

Episode 1 can be viewed here: https://www.youtube.com/watch?v=BAxtFGM05bw

Episode 2 can be viewed here: https://www.youtube.com/watch?v=_TfYQYTocAo

Episode 3 can be viewed here: https://www.youtube.com/watch?v=Ns_esR_RXZQ