Real-time solution automates messages at scale for the operator

Wednesday 7th March 2018: Leading multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events.

The UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting their latest in-play odds across the long-tail of all live sports and matches.

OtherLevels’s In-Play Messaging solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on previous betting preferences.