Sweden’s gambling regulator has fired what it claims is its final warning shot across the bow of local media outlets that run adverts for unauthorized online gambling operators.

On Thursday, Sweden’s Lotteriinspektionen gaming regulatory body published a notice on its website warning the publisher of the free daily Metro newspaper to stop running ads for internationally licensed online gambling sites or face the consequences.

Lotteriinspektionen accused Metro, which is read by over 1.1m Swedes, of running ads promoting numerous internationally licensed sites, including Multilotto.com, The Lotter, Ninja Casino and Jackpotjoy. Lotteriinspektionen maintains that these ads are in violation of the Lottery Act, which prohibits the promotion of any lottery organized outside the country.

Lotteriinspektionen further claims that Metro has been repeatedly warned to cease and desist such naughtiness yet the publishers apparently couldn’t care less. Lotteriinspektionen is now warning that future violations of this sort will result in a financial penalty of SEK 250k (US $29,600).