Tag Archives: bodyarmor

For Soccer Ventures Announces BODYARMOR As Presenting Sponsor Of The Association Soccer League

Today, For Soccer Ventures (FSV), an independent media and experiences company focused on the growth and long-term development of American soccer announced BODYARMOR Sports Drink as Presenting Sponsor of its influencer soccer league, “The Association.” The Association, acquired by FSV in 2021, is an experiential soccer league celebrating the sport, culture, and people that make the game vibrant.

The Association features a balance of impactful and influential soccer, fashion, music, and popular culture personalities with various teams representing LA-based businesses and brands in a two-month long league competition held on Thursday nights at Optimist Studios located in El Segundo, CA.

Each matchday provides a collaborative space and platform to share local voices representing art, music, fashion, sneakers, tech, gaming, and more. The immersive fan and player experience boasts unique brand activations, live music provided by various DJs, celebrity appearances, free food and drinks, live art installations and a full-service merchandise area.

Similar to the 2018-19 season when The Association helped launch SpaceX’s Space United to use soccer as a means to engage area youth through STEM education, this year’s The Association League will incorporate outreach programs with local youth soccer organizations aimed at integrating the next generation on and off the field and working with brand partners to leave a legacy in the community.

The 2022 installment of The Association will feature teams from CAA, Sony, Religion Of Sports, 424, The Shoe Surgeon, Winston House, AEG, Immortals FC, the American Outlaws, and Google.

For BODYARMOR, this initiative builds upon its existing involvement with the larger soccer community as the Official Sports Drink of Major League Soccer since 2019. Earlier this year, BODYARMOR and For Soccer Ventures also partnered on a successful grassroots community project in Minneapolis, MN at the 2022 Major League Soccer All-Star Game.

For more information on the Association and its various Los Angeles-based events and activations, please visit www.TheAssociationLeague.com.

For Soccer Ventures And BODYARMOR Sports Drink Announce Local Minneapolis Soccer Initiative

For Soccer Ventures (FSV), an independent media and experiences company focused on the growth and long-term development of American soccer and BODYARMOR Sports Drink, today announced a new grassroots community initiative in Minneapolis, MN ahead of the upcoming 2022 Major League Soccer All-Star Game.

In partnership with local soccer organization, Sol of the Cities, FSV and BODYARMOR will host a free, one-day soccer event designed to provide access and opportunity to the sport of soccer in the Minneapolis community at Ninth Street Soccer + Coffee (801 9th St SE) on Tuesday, August 9th. The local event will include free youth soccer clinics taught by local Academy coaches, coaching development workshops, and will feature well-known professional soccer players and influencers, Rodney Wallace, Wil Trapp, Sarah Fuller, Cobi Jones, MoAliFC and Calen Carr competing in a 3v3 tournament, hosted by former US Men’s National Team Player Heath Pearce.

“With many barriers limiting access to soccer for underserved communities, we’re thrilled to join forces with BODYARMOR,” said Mario Wimberly of Sol of the Cities. “Our mission at Sol of the Cities is to unite the Minneapolis community through soccer and provide a player-centric environment for athletes and coaches of all levels and ages. This event will embody that spirit while providing a fun and collaborative experience around a massive event for our city.”

The new initiative with FSV and Sol of the Cities helps to create a meaningful connection for BODYARMOR with the Minneapolis community – site of the 2022 MLS All-Star Game – and builds upon its existing foundation with the larger soccer community. BODYARMOR has been Official Sports Drink of Major League Soccer since 2019.

BODYARMOR COMMUNITY EVENT ITINERARY
The Location:
Ninth Street Soccer + Coffee
801 9th St SE Minneapolis, MN 55424
IG – https://www.instagram.com/ninthstreetmpls
URL – https://www.ninthstreetmpls.com

FIRST TOUCH YOUTH CLINIC
Free clinic for eighty underserved boys and girls in partnership with the Harold Mezile North Community YMCA, Sol of the Cities, and Black Star. These two clinics will be an hour long and taught by local Academy coaches, (Minnesota Youth Soccer Association Coaches), (Augsburg University Men’s Soccer team), and feature MLS talent while welcoming all levels of soccer players as part of BODYARMOR’s initiative to providing access to local youth community groups. All participants will receive a shirt, a ball, and two tickets to MLS Skills Challenge.
Clinic 1: ages 7-9, Clinic 2: ages 10-12

BODYARMOR COACHES CLINIC
Free soccer coaching clinic program for up to 30 local coaches featuring US Soccer-licensed coaches (from Minnesota Youth Soccer Association) that provides soccer coaches, non-soccer coaches, and community leaders grassroots coaching education. The event will feature surprise appearances from MLS players. Additionally, BODYARMOR will connect these coaches with on-going educational opportunities after the event through US Soccer Foundation, so they can continue developing their practice as they become meaningful coaches within their communities. All participants will receive a shirt, a branded notebook, and two tickets to MLS Skills Challenge.

COMMUNITY CUP TOURNAMENT
An eight team, 3v3 round robin tournament featuring teams from local brands, local soccer organizations, micro influencers, media personalities, and former MLS players with live music, entertainment, live commentary, and a party-like atmosphere around the matches hyped by an emcee. Content will be captured by attendees and released on their personal channels and curated into a socially-optimized recap video.

cover image Credit: Omar Ram