Tag Archives: soccer

Kitman Labs Announces Performance Data Deal With Tampa Bay Rowdies

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with USL Championship club, the Tampa Bay Rowdies. The Club has deployed iP: Intelligence Platform with the Performance Medicine and Coaching & DevelopmentSolutions across the Men’s First Team.

The Rowdies will now be able to combine player medical data with coaching and talent development data in a single, fully integrated advanced operating system – eliminating information silos, enabling cross-Departmental communication and supporting evidence-based, data-led decision-making. All relevant stakeholders across the team will now have access to a complete, real-time assessment of each player.

One of our key objectives as a club is to provide our players with the holistic care and development they deserve,” said Rowdies Head Coach Robbie Neilson. “Kitman Labs is a platform that will help our staff achieve that ambition by equipping them with valuable resources and technology. From maximizing player readiness to mitigating injury risk to crafting detailed individual development plans, our team can now collaborate within a single platform to generate the actionable insights necessary to unlock the performance results we’re pursuing across the club.”

“It’s virtually impossible to institute or execute a holistic player care and development strategy with disjointed data and disparate operating systems and processes” said Stephen Smith, CEO and Founder of Kitman Labs. “Our technology unifies organizations around a shared, integrated platform and enables clubs, like the Tampa Bay Rowdies, to convert data into the analytical insights and intelligence necessary to support real-world, strategic and tactical-decision-making, on and off the pitch.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU).

Kitman Labs represents the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

The Emirates FA Cup Takes Over New York With Unprecedented US Tour

The Emirates FA Cup, soccer’s oldest and most-esteemed national knockout competition, made its presence felt across the New York area last week, with an inaugural United States trophy tour scoring points and social posts with thousands of casual and diehard football fans, celebrities, youth groups and athletes.

The New York ‘Takeover’ included a special event held pregame at Madison Square Garden with Knicks star Josh Hart and soccer legend Tim Howard; a visit to UBS Arena for a pregame meet and greet with Islanders fans (and their UK supporters group who happened to be on hand that night); a stop in with John Oliver at the Beacon Theater; and visits to other New York landmarks like the board at NASDAQ, Central Park, Brookyln Bridge, 30 Rockefeller Center and the Empire State Building. Additionally, local soccer influencers like Alexis Guerrero took the cup to his favorite NYC spots such as L’Industrie Pizzeria; Dylan Sadik, aka “The College Cuber” reimagined the trophy using Rubik’s cubes for fans to enjoy; and Frankie Flo freestyled alongside the famous silverware.

A major highlight of the tour was partnering with Black Star, a pioneering program dedicated to fostering the growth of soccer in Black American communities, and holding a special clinic at SoFive in Brooklyn. The event aimed to inspire the next generation of soccer players, while also highlighting the importance of diversity and representation within the sport. DaMarcus Beasley, renowned U.S. Soccer legend and Emirates FA Cup veteran, headlined the event and led a soccer clinic alongside local coaches. Beasley shared his personal soccer journey, spanning both sides of the Atlantic, and offered invaluable insights to aspiring players.

Speaking after the event, Beasley said: “Black Star teaming up with the Emirates FA Cup to grow the game in black communities and inspire the next generation is so important. Programs and clinics like these are much needed. My time spent with the kids was so much fun. To be able to watch them compete, learn and have fun was the best outcome I could have asked for.”

The tour was capped by a pair of sold-out viewing parties of the Emirates FA Cup Fifth Round at Moonlight Studios in Soho, where one lucky fan (and a plus one) won the Grand Prize to be a guest of The English Football Association (The FA) for the Emirates FA Cup Final at Wembley Stadium in London this May.

James Gray, Commercial Director at The FA, said: “We were delighted to bring the Emirates FA Cup to the US for this historic trophy tour. It’s an exciting time for the game in the US, with the ongoing growth of soccer evident to see, especially with the FIFA World Cup just a couple of years away. The trophy tour was an ideal opportunity to bring US fans closer to this iconic competition through the Watch Parties in collaboration with our broadcast partners ESPN+, and it was special to meet and engage with new audiences at these events.”

Kitman Labs Expands Performance Deal With 2023 NWSL Champions, Gotham FC

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with the 2023 NWSL Champions, New Jersey/New York-based, Gotham FC. On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR and securing their first title, Gotham FC will expand the use of iP: Intelligence Platform across the Club to include Performance Optimization.

Gotham FC will now be able to combine player medical data with performance data (eg. game, training, gym, physical testing and more) in a centralized and fully integrated advanced operating system – eliminating information silos, enabling cross-Departmental communication and supporting evidence-based, data-led decision-making. All relevant stakeholders across the team will now have access to a complete, real-time assessment of each athlete. Both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture on and off the pitch.

Our objective at Gotham FC is to set performance standards across the League and across the Sport. To that end, we want to empower our coaches and players with the tools, resources and intelligence necessary to develop talent and unlock player potential. Partnering with Kitman Labs allows us to not only unify our data and analytics, but enables us to collaborate at every level of the organization – on and off the pitch,” said Julian Haigh, Gotham FC High Performance Director.

“Fragmented data leads to fractured teams” said Stephen Smith, CEO and Founder of Kitman Labs. “Our technology enables leagues and teams like NWSL and Gotham City FC to mobilize their data and galvanize their staff and athletes with the actionable insights and intelligence necessary to compete at the most elite levels in sport.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU).

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Angel City FC Launches Performance Optimization Solution From Kitman Labs

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new relationship with LA-based, NWSL club, Angel City Football Club.  On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, Angel City FC will expand the use of iP: Intelligence Platform across the club to include Performance Optimization.  

Angel City FC will now be able to combine performance data – including game, training, gym, physical testing and more – with player-level medical data for a complete, real-time assessment of each athlete.  All data is captured in a single, interactive system – eliminating data and information silos, enabling cross-Departmental communication and supporting informed, data-led decision-making.  Both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture and on pitch application.

“Communication, collaboration and cohesion are critical for the success of any elite sports organization.  By combining both the medical data from our new advanced EMR with our performance data, our staff, coaches and players are now equipped with the analytics and actionable intelligence necessary to work together to unlock optimal performance outcomes across the squad,” said Sarah Smith, Head of Medical and Performance at Angel City FC. 

“The purpose of The Intelligence Platform is to unify data, people and processes,” said Stephen Smith, CEO and Founder of Kitman Labs.  “Elite sports organizations are inundated with data – typically incomplete, captured in various departments throughout an organization and largely under used and under leveraged.  Angel City FC now has the ability to centralize and mobilize their data and extract the full value of that data to support evidence-based decision-making at every level of the organization.”

Kitman Labs has an established track record of working with top leagues, teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football.  The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier LeagueMajor League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU). 

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (1000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Launches ‘The Football Intelligence Platform’ For Premier League Academies

Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organisations use data, today announced a new partnership with the Premier League.

The partnership will provide all Premier League club academies with a centralised, fully integrated ‘Football Intelligence Platform’ designed to aggregate and mobilise player and staff data across coaching, medical, sports science, operations, player care and education.

Data for academy players will be centralised in one platform – providing participants and coaching staff with a comprehensive, unified and real-time view of players’ medical, performance, training and development profiles.

The platform gives academies data accuracy and the ability to conduct advanced analytics at a league, club, or player level. Staff will manage player pathways through performance benchmarking and personalised development plans, in addition to providing tools, reporting, insights and actionable data to achieve specific operating and performance outcomes.

The goal of the Premier League’s Elite Player Performance Plan (EPPP) is to not only enhance the pipeline of homegrown talent for the professional game but also to ensure academies provide life-enriching experiences for all players, empowering them to fulfill their potential on and off the pitch. The Football Intelligence Platform will also provide clubs with the ability to track and support players’ progress in their social, educational and cognitive development and will help serve as a holistic record for each player.

The platform will be supported by dedicated staff and a player app (iOS and Android), to support the need for frequent and instant access to player data on the pitch, in the training room and on the go.

Stephen Smith, Kitman Labs Founder & CEO, said: “Data’s value can only be realised when it’s consistent, accurate, pervasive and directly aligned with the fundamental operating and performance objectives of the league or club.

“The Football Intelligence Platform has been developed to aggregate and leverage all data sources in a single platform to ultimately drive collaboration across the organisation(s), eliminate information silos and provide actionable intelligence. That intelligence will be used specifically to systemise talent development and player pathways as well as support and validate data-led decision-making related to coaching methodology, best practices and policies.”

Tony Scholes, Chief Football Officer at the Premier League, said: “The EPPP aims to create unrivalled development environments where every young person is supported to maximise their potential on and off the pitch. Innovation and insights are key elements of this work, to ensure we are informed and evidence-led in our decision making.”

“This partnership represents a significant development in how clubs and the Premier League can use data to support elite player development and personal growth across all club academies. Through this first-of-its-kind strategic partnership, we and our clubs will have access to world-leading technology and support, equipping us with the tools and knowledge to help the development of players.”

Kitman Labs has an established track record of working with top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by leagues and teams in some of the world’s most elite sports organisations and universities including the NFL, NBA, MLS, NWSL and NCAA.

This partnership with the Premier League follows other recent business strategy moves Kitman Labs has undertaken including the successful acquisition of The Sports Office (TSO) and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organisations (1000+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For more information on Kitman Labs, visit www.kitmanlabs.com.

NWSL Launches Performance Medicine Solution From Kitman Labs As Advanced EMR

The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a new deal that, beginning in 2024, will provide all current and incoming NWSL teams with a centralized and configurable operating system designed to aggregate and mobilize all player medical data.

The Performance Medicine Solution – one of four Solutions offered as part of Kitman Labs’ iP: Intelligence Platform – will provide the technology and infrastructure to automate and power accurate, league-wide medical data collection and analysis, drive collaboration among all relevant league and team stakeholders, yield actionable intelligence to support specific performance outcomes and enable data-led decision-making and research.

The Performance Medicine Solution powered by iP: Intelligence Platform will enable the NWSL to:

  • Standardize league-wide medical documentation and data collection – eliminating data gaps, inconsistencies and inaccuracy and facilitating club-level compliance
  • Collaborate and align relevant internal stakeholders across both the Medical and Performance Teams to support evidence-based decision-making around player health, care and wellness
  • Enable practitioners to spend less time dedicated to data collection, analytics and administrative oversight and more time with athletes
  • Establish a solid and complete data set to support ongoing and future league-wide research initiatives and innovation

“In making the decision around what technology to deploy, it was critical for us that the technology not only represent the gold standard in performance intelligence but be supported by a team of practitioners born from the Sport. We get both in Kitman Labs,” said NWSL Chief Medical Officer Cindy Chang. “We’re not looking for the quick fix or a short term solution. We’re looking for a partner that understands our vision and can provide a platform that can scale and adjust as the League continues to grow and evolve. We also needed a platform that would help automate and streamline workflows, freeing up bandwidth for medical and performance staffs to do what they do best – develop and train elite athletes.”

“We have extensive experience developing and deploying league-wide technology solutions related to medical, performance and talent development data. The insights and intelligence gleaned from a platform capable of aggregating and analyzing disparate data sets across multiple organizations is invaluable,” said Stephen Smith, Founder & CEO Kitman Labs. “The NWSL will now have a fully configurable operating system that can grow with them, drive league-wide efficiencies and support data-led decision-making at every level of the organization – league, team and athlete.”

Kitman Labs has an established track record of working with top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by teams in some of the world’s most elite sports organizations and universities including the NFL, NBA, Premier League, MLS and NCAA.

This partnership with the National Women’s Soccer League follows other recent business strategy moves Kitman Labs has undertaken including the successful acquisition of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (1000+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For more information on Kitman Labs, visit www.kitmanlabs.com.

Kitman Labs Data Analytics: A Case For Why Each Team Can Win Women’s Title

Play continues in New Zealand and Australia this week, and Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, has used its proprietary approach to analytics to provide insight into how each of the four remaining sides can win the championship.

Kitman Labs demonstrates a commitment to objectivity over opinion, highly valuing expertise and experience while keeping data as the guard-rails to protect bias and subjectivity creeping in. Nothing in the team evaluation provided is without foundation in data.

Utilizing the data gleaned from the matches to date and accounting for how that can influence play in past semifinals and finals level contests, Kitman Labs has developed paths for each of the four teams to claim the title.

Why Australia Will Win The World Cup: What is the biggest reason Australia are going to win the world cup? The Matildas have been preparing for this event since June 23th 2020 when they were announced as the hosts. The preparation they have put into their squad is bearing fruit in this tournament.

Australia have put their focus on developing a core group of young players over the past years, and giving them the tools to succeed in this world cup. Australia has started only 12 players during the tournament, while 5 key players have played every minute of the world cup. Despite the squad having 9 players with over 100 international caps, and having the joint highest number of caps on the field across each of their games, the age of the players on the field is second youngest of the semi-finalists. This is a cohort with the experience to succeed in a major tournament, while still having the youth required to manage so many matches in such little time.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCAustralia

Why England Will Win The World Cup: England are going to win this world cup because they have the most balanced squad left in the competition. They do not need superstar players to be world champions – instead their key strength is for every player you take out of their starting team, the replacement is just as strong. None of their players are coming into the world cup undercooked, and the majority of their squad is in their peak years. Peak age players can go longer, and England have been able to save their depth for later in the tournament.

England have gotten to the Semi Finals of the world cup without playing their best football. Their game has mitigated risk – limiting opportunities for opposition sides to difficult chances and leading to the lowest goals conceded in the tournament. They have dominated possession, but looked to create high quality opportunities. Coming into the tournament ranked 4th, they have underperformed thus far against weaker opponents, but their stats make clear there an opportunity for additional risk taking when the lionesses face the toughest opponents of the tournament. Many teams have peaked too early in this world cup – Japan and the Netherlands having impressive group stages but going out in the quarter finals – and knowing what it takes to win and peaking at the right time can be precisely what is required to be champion.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCEngland

Why Spain Will Win The World Cup: Why are Spain going to win the World Cup? They will win because they have the highest quality of player in the tournament, and have been able to bring the strongest squad onto the pitch in each of their games. This squad has bossed the game in each of their matches, averaging over 70% possession over the course of the competition.

Spain also have an elite set of goal scorers and assisters – more than any of the other semi-finalists. These players have created and scored goals at an elite level coming into the tournament, and have also performed during the FIFA WWC. Spain have scored the most goals and created the highest number of chances of any team remaining in the competition. With 8 goalscorers and 6 players having given assists this tournament they are most well insulated against an off-day from any individual player.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCSpain

Why Sweden will win the World Cup: Two words give the biggest reason Sweden are going to win this world cup – set pieces. Sweden’s strength lies in their physicality; on average their players are taller than 75% of other players left in the tournament. This gives them an advantage over the opposition any time the ball is in the air and in any dead-ball situation, something they have used to devastating effect. Of their 11 goals, 7 have come as a result of set pieces. Four goals have been scored directly, two penalties have been won, and a further goal has come from post-set-piece chaos. Amanda Ilestedt, a centre back, is their top scorer with four as a result. Clearly, Sweden’s height is too much for their opponents to handle.

Sweden are the most experienced team left in the tournament. They have wise heads that have done it at international level before. Experience is going to be crucial at the business end of this tournament. While tiredness can sometimes be the downfall of older sides, this isn’t a concern for the Swedes. They got their business done early in the group stages and were able to rest players against Argentina. As a result, their players have played the fewest minutes in the world cup – Sweden are in a great physical condition to compete in the latter stages.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCSweden

Kitman Labs Announces Transcontinental Deal with Chicago Fire and FC Lugano

Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super League – both owned by Joe Mansueto. The deal will give both clubs access to Kitman Labs’ state-of-the-art Intelligence Platform including access to the Performance Medicine, Performance Optimization and Coaching & Development Solutions. The advanced operating system has now been deployed at the two clubs – and their Academies – with the full suite of resources now in play.

“While the number of individual clubs adopting our Intelligence Platform across both Europe and North America continues to scale, we anticipate that additional deals like this one – encompassing multiple clubs with joint ownership, straddling Leagues and addressing clubs with distinct training methods and styles of play – will become more frequent as we work with shared ownership groups,” said Stephen Smith, CEO and Founder of Kitman Labs. “There is nothing ‘cookie cutter’ when it comes to the bespoke needs, health and performance of a given club, but we think the economies of scale achieved and efficiencies realized by adopting the configurable platform by multiple clubs within a single organization will be a key multiplier for relationships like this for decades to come.”

Each club will work with a version of the system that has been configured for their specific needs. In addition, all club-related data will remain confidential – and only accessible to – that respective club. The collaboration between the Fire and Lugano performance staffs will provide shared learnings in real time as the clubs progress throughout their respective seasons. The partnership is designed to provide both clubs with deeper, strategic insight into all areas of on-pitch performance, ranging from developmental club best practices to helping gamify trade and transfer scenarios, making sure that injury prevention and maximal performance scenarios are created effectively and easily for all athletes, while giving performance leaders the ability to maximize every area of performance.

“In data-driven recruitment, matching the physical and medical profile of a player with the club and the league’s tactical and technical demands is paramount,” said Chicago Fire FC Director of Performance Nacho Torreño. ‘Through our relationship with Kitman Labs, we are working to develop the software that will allow us to track both the Chicago Fire’s and FC Lugano’s physical and medical metrics in one place and through one methodology. We are excited about the work being done that will give us an excellent understanding of how players from one environment will translate to the other. Additionally, this tool will also allow us to monitor players within our Academy, from the early stages through the professional ranks, to further enhance their development.”

“Kitman Labs is a value-add in the daily work of the technical staff of our first team and academy,” said FC Lugano Chief Sports Officer Carlos Da Silva. “It provides crucial support to those responsible for athletic preparation in terms of quality and intensity of training.”

Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is being used by some of the world’s most elite sports organizations, such as MLS Next, Columbus Crew, and Bayer Leverkusen.

This new business launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Announces Deal with New Zealand Football Club, the Wellington Phoenix

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with New Zealand’s Wellington Phoenix Football Club – the only New Zealand-based club in the Australian League. The club will be utilizing several Solutions in the Intelligence Platform, including: Performance Medicine, Performance Optimization and Talent Development. The Platform combines medical, performance and talent development data into a single, interactive system that yields actionable intelligence to support specific operating and performance outcomes.

The Intelligence Platform is being deployed across the Men’s and Women’s Teams as well as the Academy. The platform will serve as the singular operating system for the Organization – eliminating data and information silos, enabling cross-Departmental communication and providing a comprehensive, real time view of every player in the organization.

By deploying the Intelligence Platform across the Academy and First Teams, Performance and Coaching staff will be able to effectively systemize their talent pipeline, enabling the early identification and progression of talent across the entire organization while creating key performance benchmarks and markers to inform their overall talent development strategy.

“The Intelligence Platform has been designed to unify data, people and processes to support informed decision-making, streamline operations and ultimately, yield the action plan necessary to achieve critical performance outcomes,” said Stephen Smith, CEO and Founder of Kitman Labs. “By deploying the platform across every aspect of the club, The Phoenix will have access to a complete, 360 view of each athlete and each team, eliminating data gaps and providing the intelligence necessary to develop and execute their performance strategy across every department.”

“Football clubs are no different than any other complex organization faced with significant amounts of incoming data and information,” said Shaun Gill, Director of Football, Wellington Phoenix FC. “Traditionally that information gets stuck or siloed within specific departments or project teams with limited transparency or context. By adopting the Intelligence Platform across every aspect of the Wellington Phoenix Organization – from our academy to first teams, men’s and women’s – all relevant, pertinent data will not only be centralized, but integrated. Kitman Labs will give us a comprehensive, real-time view of every player at all levels across the club and will provide the analytics necessary to support informed, strategic decision-making – whether that’s related to our development and recruitment objectives or athlete performance and health.”

Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology has been used by some of the world’s most elite sports organizations, including Bayer Leverkusen, Malmö FF, Columbus Crew and MLS Next.

This launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

MLS NEXT, Kitman Labs Build New System To Drive Operational Efficiencies, Optimize Player Pathways

MLS NEXT and Kitman Labs, the sports technology and analytics company setting an industry standard for how elite sports organizations use data, today announced a new deal that will provide MLS NEXT with new software to enhance the operation of MLS NEXT and provide coaches and players with improved insights into player performance.

Starting at the beginning of next year’s MLS NEXT season, this program will allow MLS NEXT to consolidate and streamline program-wide operations and build a unified data set about players, staff, coaches and games played at every level for every season. By leveraging the data and technology offerings from Kitman Labs, MLS NEXT will gain insights into areas such as where and how players are playing, how they are progressing through the League and how different teams are performing and who is coaching them, which can drive immediate improvements in the player pathway and experience.

“Kitman Labs is a world-class technology company, and by teaming up with them we are excited for the opportunity to utilize next generation technology to power our entire MLS NEXT operation,” said Justin Bokmeyer, General Manager, MLS NEXT. “The player pathway within the MLS ecosystem is of the utmost importance to us, and there is no better place to introduce this combining of forces than within MLS NEXT. We look forward to working alongside Kitman Labs and sharing their game-changing capabilities and software tools with academy directors throughout the U.S.”

Kitman Labs

Through Kitman Labs’ proprietary Intelligence Platform (iP: Intelligence Platform), which provides high performance organizations with the technology and tools to support data collection, advanced analytics, communication and collaboration across leagues and teams, MLS NEXT will have access to data optimization and visualizations to empower decision-making and to assist in continuous program improvement. Additionally, Kitman Labs will help to streamline all of MLS NEXT’s daily operations, including the improvement of the quality of talent and play at every level while delivering an elevated experience for both staff and players. 

MLS NEXT is the first to launch the new League Operations Solution from Kitman Labs. Core capabilities within the solution include, but are not limited to:

• Player Registration
• Staff and Officials Registration
• Fixture Management
• Digital Match Rosters
• Match Reporting
• Discipline Management and Eligibility Tracking
• Registration Payments
• Waivers and Consents
• Competition Management 

“As Leagues become increasingly more complex, the need to consolidate and streamline operations and logistics into a single platform, enabling collaboration, elevating the player and staff experience and providing the infrastructure to scale is paramount to future success,” said Stephen Smith, Kitman Labs Founder & CEO.  “MLS Next is setting a new standard across the board while simultaneously enhancing and prioritizing player pathways to elevate the overall level of play throughout the League.”  

This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as MLS’ 28th season is underway, the highly anticipated 2023 Leagues Cup will take place from July 21 to August 19 and as the 2026 World Cup hosted by the U.S., Canada and Mexico approaches.

Man City’s Haaland, Fulham’s Ream Claim Inaugural Men in Blazers ‘American Football Awards’

Erling Haaland of Manchester City and Tim Ream of Fulham were named the inaugural “American Player of the Year” and “American American Player of the Year” in the Premier League, as voted on by U.S.-based fans via the Men in Blazers Media Network’s Raven Newsletter and announced on MiB’s Season 9 finale today on NBC and Peacock.

MiB host and co-founder Roger Bennett and popular commentators Robbie Earle and Rebecca Lowe announced the winners, who appeared by video accepting their awards and accompanying prize belt.

“I want to thank everyone for voting me as American Player of the Year,” said Haaland on the program. “It’s a real honor for me and I have to keep going. Thank you for this award.”

Haaland was selected over other finalists Marcus Rashford of Manchester United, Bukayo Saka of Arsenal and Harry Kane of Tottenham Hotspur.

“I want to say a huge thank you to all of you who voted me your American American Player of the Year in the Premier League,” added Ream. “It’s a huge honor to win the award amongst the names that were in the running. I’m looking forward to getting back out there and winning it again.”

Ream’s fellow American American of the Year finalists were his Fulham teammate Antonee Robinson, Tyler Adams of Leeds United and Matt Turner of Arsenal.

“Football awards are an expression of the culmination of a season’s journey. That journey is different depending on your perspective — the place and reality of where you watch,” said Bennett. “MiB Network has been a manifestation of the surging growth in football fandom across the United States over the last decade — the sense of shared discovery, passion, and connectivity. These awards to Haaland and Ream are a reflection of that — the unique perspective of American football fans who have fallen head over heels in love with this game. Fans who have gone from not caring about football, to becoming football-curious, to getting a Tottenham Hotspur tattoo on their forearm and not quite believing how fast it has all happened.”

The Men in Blazers Media Network is the largest and most successful independent soccer-focused media company in North America. The “American Football Awards” show followed Sunday’s Premier League Finals.

The finalists and winners were selected by thousands of fans across the nation. MiB will also debut the women’s “American Football Awards” this fall after the World Cup and conclusion of the NWSL season, with a unified, platform coming in 2024.

Men in Blazers Launches First-Ever ‘American Football Awards’

The Men in Blazers Media Network, the largest and most successful independent soccer-focused media company in North America, today announced another expansion of their platform, “The American Football Awards.” This new award will honor the Premier League footballer deemed to have had the best season in 2022-23 as voted on by the surging audience of American fans. The accompanying “American American Player of the Year” is handed out to the best American player in English Football. The first awards show will be seen on NBC this coming Sunday following the Premier League Finals and will be hosted by Robbie Earle, Rebecca Lowe, and Men In Blazers’ Roger Bennett. The winners will be announced and both will give their acceptance speeches on the show, directly addressing the American Premier League audience.

“For decades, the United States has seemed like the Final Frontier for Football, like Space was for Captain Kirk,” said Men in Blazers Co-Founder Roger Bennett. “Over the last decade, that has changed. The sport is surging. The audience is passionate and knowledgeable, and this award is both a reflection of their surging interest, and how seriously the Premier League teams and players take our fanbase. It is our hope this award will become the Ballon D’or for a U.S. audience, and are thrilled to partner with NBC Sports who have been such a driver of the growth of football in this nation as we continue to champion the growth of the sport in the U.S. on every level to the biggest audience possible.”

The finalists and winners were selected by thousands of fans across the nation. MiB will also debut the women’s “American Football Awards” this fall after the World Cup and conclusion of the NWSL season, with a unified, platform coming in 2024.

The “American Football Awards” continues Men in Blazers expansion as a leading pop culture, sports and entertainment platform. In March, MIB significantly added to its content lineup with talent and shows that now include: “Here We Go” with Fabrizio Romano, “The Road to the Cup” with Becky Sauerbrunn, “VAMOS” with Herculez Gomez, and “Men in Blazers Live and Dangerous” with Sam Mewis on Twitch leading the Women’s World Cup 2026 programming, in addition to the widely followed and successful original MiB content.

What started as a weekly TV Show (now in its 9th Season with NBC Sports) and Podcast has become a 24/7 flourishing multi-voiced, digital integrated media network serving every aspect of global football – both men’s and women’s – with a full slate of programming and talent across a variety of channels including a co-production partnership with Twitch.

All of this comes ahead of what will be an even bigger window of exposure for football interest and growth in the U.S., with the 2023 Women’s World Cup, the 2024 Copa America and the 2026 World Cup also held in North America and the continued interest in both the business and consumer engagement with MLS, the NWSL, US Soccer, and other emerging properties. Men in Blazers partnered with Twitch prior to the 2022 Men’s World Cup, executing a strategy that fused “sidecasting” games live with celebrity guests by day, live “theater shows” by night, all streamed LIVE on Twitch, combined with a daily cascade of podcasts. The format nominated for Sports Emmy, had a total of 6M unique viewers across the 44+ hours of live streams throughout the tournament.

The content was amplified, cross-platform on social to create a 24/7 narrative accompaniment and drove unprecedented numbers for Men in Blazers and partners — reaching #4 across all Sports podcasts in the USA throughout the time-period.

Kitman Labs announces Performance Intelligence Deal with Danish Superliga Club, FC Midtjylland

Kitman Labs, the global enterprise SaaS company providing the only single, centralized operating platform for performance intelligence in the elite performance industry, today announced a new deal with Danish Superliga club, FC Midtjylland. This deal makes FC Midtjylland the fifth club in the League to subscribe to Kitman’s proprietary, multi-solution advanced operating system, iP: Intelligence Platform. Other clubs adopting the platform include: Aalborg Boldspilklub, Aarhus Gymnastikforening, FC Nordsjaelland and Viborg FF. All five clubs have now been onboarded, the technology has been deployed and will be in use throughout the 2024 season.

In all instances, the clubs have adopted the full suite of Solutions including: Performance Medicine, Performance Optimization and Talent Development. The platform combines medical, performance and talent development data into a single, interactive system that yields actionable intelligence to support specific performance outcomes while providing a complete, comprehensive view of each individual player within the team.

“We are pleased to continue to work with progressive and insightful football clubs the world over. These five clubs – representing close to half of the Danish SuperLiga – show how we can customize each program to support the bespoke needs and objectives of each organization within the League,” Kitman Labs CEO Stephen Smith said. “ Whether it’s ensuring a heightened level of regulatory compliance related to personal and medical data or systemizing the most effective talent development pipeline, our technology – combined with the Team’s expertise – has been designed to address the most critical operational needs and objectives of teams and leagues within global sport.”

The Intelligence Platform allows us to gather all of the Club’s data and make it easily accessible to all relevant departments. This applies to everything from training planning to talent development and treatments in the physical sector,” said Sven Graverson, Sporting Director, FC Midtjylland . “With Kitman Labs, the data is available in real time and ensures that there is a common thread from Guldminen to the first team with better insight into the individual player, efficiency of the work process and integration of data into the decision-making process.”

Kitman Labs has an established track record of working with top Leagues and teams across a variety of sports at the professional and collegiate level including, soccer, American football, basketball, and rugby. The company’s technology has been used by some of the world’s most elite sports organizations, such as Bayer Leverkusen, Malmö FF, and Columbus Crew.

This new business launch follows other recent business strategy moves Kitman Labs has undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion* in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For Soccer Ventures Completes Another Year of Growth With FIFA Women’s World Cup Coming in 2023

For Soccer Ventures (FSV), a media and experiences company spearheading a collaborative movement to connect brands, players, fans, families and platforms to the diverse American soccer community, completed a third consecutive year of record growth, expansion and engagement in 2022 as it looks forward to 2023, expansion of its properties and partnerships, and the FIFA Women’s World Cup.

“While the just completed FIFA Men’s World Cup certainly helped raise awareness and engagement for soccer, it was just the culmination of a year where we saw partnerships soar everywhere from grassroots, to community impact and media, to brand engagement,” said Heath Pearce, President, FSV. “2023 is shaping up to be an epic year for soccer across North America with the FIFA Women’s World Cup and the debut of the Leagues Cup – which will feature all of the clubs from MLS and Liga MX in a completely reimagined, month-long, World Cup style tournament.” “As brands and platforms look to engage soccer fans, players, families and communities across North America, FSV is poised to deliver the most authentic media and marketing solutions in the market today.”

Since the pandemic, FSV has seen a 600% increase in revenue, and are now at 40 full-time employees, up from just eight in 2020. In the past year, FSV has continued to expand partnerships with some of the biggest brands in the world: adidas, Pepsi, Lays, Verizon, CBS Sports/Paramount+, Telemundo, Allstate, Soccer.com, BodyArmor, Ford, Topps, Umbro, Chevron and CVS among them.

Some highlights:

The Black Star Initiative, a platform accelerating the growth and popularity of soccer in Black American communities, continued its expansion, celebrating Black soccer culture, building community, and providing players and coaches access to soccer development pathways through its free Community Pick Up, First-Touch Youth Clinic, Girls and Boys ID Showcase, and U.S. Soccer Coach for Community – Coaching Clinic events. Paramount+ was presenting sponsor for all Black Star events in cities ranging from Detroit and Washington, DC to Los Angeles and Houston.

FSV teamed up with BodyArmor for their MLS All-Star Activation, providing a free soccer clinic for underserved communities in Minneapolis and also an influencer led soccer tournament (“Community Cup”), including Minnesota Aurora FC goalkeeper Sarah Fuller.

FSV Extended partnerships to support Paramount+’s growing soccer portfolio in the US, Mexico and across Latin America.

Alianza de Futbol, which FSV acquired in 2020, continued its own meteoric growth, overcoming the pause caused by the Covid 19 pandemic which kept thousands of soccer fans in the Hispanic community away from the fields for over a year. This year, the tour visited ten different cities prior to the National Finals: Phoenix, Dallas, Denver, Houston, Chicago, New York, Los Angeles, San José, El Paso and Austin. One of the 2022 tour record figures was accomplished in Houston, where all tournaments were sold out and at capacity, with more than 34,000 fans and upwards of 2,000 participating players in attendance.

FSV extended its partnership with Allstate and “Allstate Sueno Alianza” which gives thousands of players the opportunity to be scouted by professional and national teams as well as colleges and universities.

The company built out an extensive multilingual influencer activation with FIFA World Cup broadcaster Telemundo to increase awareness for their talent and platform during the games in Qatar.

On the media side, FSV signed a strategic partnership with Men in Blazers to represent their iconic brand and continued to build on partnerships with Umbro, Topps, and adidas.

On the community and grassroots side, FSV continued to build on its partnership with Chevron and launched a new program with CVS Health.

FSV launched the Association – an experiential soccer league celebrating the sport, culture, and people that make the game vibrant. The 2022 installment (presented by BodyArmor) featured teams from CAA, Sony, Religion Of Sports, 424, The Shoe Surgeon, Winston House, AEG, Immortals FC, the American Outlaws, and Google.

In collaboration with Pepsico, The Team of Champions Platform (entering its third year) is now supporting over 15,000 players – giving black, Hispanic and female clubs around the country financial resources to make soccer fields and equipment more accessible and tournaments/league fees more affordable.

The ACCESS U Foundation – a non-profit organization that mentors underserved Hispanic and Black players and their families about the college pathway, including collegiate athletic scholarship opportunities and the college recruiting process to help them achieve their educational goals is supporting more than 70 players in their college recruitment and mentorship process.

The Soccer Collective, FSV’s owned and operated network of social media accounts, surpassed 2.6 million followers across 10 social brands. The Collective’s broader creator community, featuring partners like Men In Blazers, ThisWeekInMLS, and USMNTOnly, contributed to best-in-class influencer campaigns for a range of partners, including Paramount+, Topps, Telemundo, Umbro, and more.

On the Original Content side, FSV’s “Orange Slices,” a podcast hosted by former U.S. Men’s National Team player and Major League Soccer All-Star Heath Pearce and 22-year-old emerging U.S. international Mark McKenzie celebrate the past, present, and future of American soccer through generational storytelling and unprecedented access to rising U.S. stars around the world. Recent guests have included the likes of current US Men’s National Team players – Timothy Weah, Brendan Aaronson, Tyler Adams and Yunus Musah. As well as USMNT legend Tim Howard.

World Cup Miami 2022, City of Miami Team For Second FIFA World Cup Soccer Watch Event December 10

The global phenomenon that is FIFA World Cup is upon us, with Group play already underway in Qatar. For fans in Greater Miami looking to celebrate with thousands of other supporters, World Cup Miami 2022 (@worldcupmiami2022) is excited to announce that it will be co-hosting, along with the City of Miami, a second massive World Cup Watch Event live at Bayfront Park on December 10, featuring the last two World Cup quarterfinal matches.

The collaboration between World Cup Miami 2022, City of Miami, and The DNA (Downtown Neighbors Alliance) further strengthens the amazing push towards the 2026 World Cup in Miami. The December 10 World Cup Miami Watch Event will feature everything fans would expect from an amazing fan-fest: tasty food and drinks, interactive activities, and famous special guests.

“There is a strong and deep-rooted soccer culture in Miami,” said James Torres, President of The DNA, “which is why our collective vision for hosting these events is to allow all soccer fans to experience the World Cup in an environment like no other. We are determined to break the usual tradition of watching matches in an over-priced and over-crowded bar and show the amazing Miami soccer community an event they will never forget!”

This will be an amazing opportunity for soccer fans to take part in another exciting and unique World Cup watch event. It represents the second Watch Event Hosted by World Cup Miami 2022, following the extravaganza set for this Friday, November 25 at Miami Dade Fairgrounds, highlighted by the USA vs. England matchup. Popular international broadcaster beIN Sports will film the event, making it a can’t miss for all soccer fans.

Tickets for the December 10 Watch Event will go on sale this Friday, November 25 at https://worldcupmiami2022.com/. Fans attending the first World Cup Miami Watch Event on Friday will be able to purchase their tickets to the December 10 Watch Event at a special discount of 50%.

Sports Gambling Podcast Network Uses Short-Form Video To The Max

Sports Gambling Podcast Network’s (SGPN) latest offering of short-form content on YouTube has grown seven-fold over the last three months and is tracking to hit 750,000 views before the end of the year, outpacing industry growth metrics significantly as the college football season heads down the stretch and pro football hits the midpoint of its season.

The sports wagering industry’s leading independent provider of free analysis and picks, SGPN registered a record-breaking September and continues to see growth across multiple platforms. With over 6,350 subscribers on YouTube and over 100,000 followers over multiple platforms, SGPN has seen the number of views of shortform videos on YouTube alone go from 33,500 in August to over 208,700 in October.

A recent Instagram story featuring SGPN co-hosts and co-founders Sean Green and Ryan Kramer discussing Tom Brady’s recent struggles off the field is set to hit 1 million views alone.

Its model of sophisticated, entertaining, no-cost content resonates strongly with the growing audience of sports fans interested in the legal wagering boom sweeping the United States. Another boost is expected when the World Cup in Qatar begins Sunday, driving audience to The World Cup Gambling Podcast, which hit the airwaves on November 13. It provides users with in-depth wagering and picks around the biggest sporting event in soccer and one of the biggest in the world.

A key component of the SGPN success is the community they’ve created by offering completely free content spanning the full scope of bettable sports. Many SGPN competitors are designed to drive visitors to sign up for wagering accounts at various sportsbook websites, a revenue-generating approach that is transaction-oriented as opposed to relationship-oriented. The evidence that it is working is the dramatic audience growth on multiple platforms.

“Our sponsors and advertisers invest in our audience size and then find additional value in the response from our followers, who connect their products favorably to SGPN and its unbeatable value proposition of great information and guidance at no cost,” said Sean Green, co-founder and CEO who is now in his second decade with the company.

“We’ve found the short-form video to be a sweet spot because it enables us to provide the sports gambling content in an efficiently entertaining way as we cover sports news as it relates to betting the games,” added Ryan Kramer, co-founder of SGPN and an analytics geek in the art of picking winners. “This time of year is crazy with all the action. We’re proud of the depth and frequency of the content we produce.”

The news of the growth on YouTube comes one month after SGPN set a company record of 1.1 million downloads in September. That is more than twice (2.44x) the number of downloads experienced in September of 2021. For 2022, SGPN has seen over 6.5 million downloads from fans, already surpassing last year’s company record of three million downloads.

SGPN’s new World Cup podcast is hosted by Malcolm Bamford, who is advancing the event now and will break down game winners and totals with other insights once the competition begins. He’ll also dive into other wagering options that will help bettors find some easy money in the blockbuster international spectacle that is slated for major cover here in the United States, continuing through the championship game on Sunday, Dec. 18.

According to the American Gaming Association’s inaugural survey on World Cup wagering, an estimated 20.5 million American adults plan to bet a total of $1.8 billion on the upcoming World Cup, adding that 72 percent of bettors plan to place traditional bets either online, with a bookie or at a physical sportsbook.

Soccer Fans Gear Up For FIFA World Cup Watch Event In Miami Friday, November 25

For soccer fans in South Florida and beyond, the next best thing to being in Qatar for FIFA World Cup is coming to Miami Dade Fair Expo on Friday, November 25, when World Cup Miami 2022 (@worldcupmiami2022) hosts a massive World Cup Watch Event. Gates open at 10:30 for a full afternoon of interactive family friendly activities, live music, food and drinks, raffles, special guests and much more. And, most importantly, both matches will be televised on two huge LED JUMBOTRONS!

The day will begin at 10 a.m. with an attempt at a record-breaking March-In by team support groups and fans. After the gates open at 11 am, there will be various interactive activities for all soccer fans to enjoy throughout the day, along with merch booths, vendors, food courts, beer garden, photo zone, and much more. At the conclusion of the match will be a closing ceremony to announce all winners of the activities and raffles. Admission, schedules and more details are available at https://worldcupmiami2022.com/.

“The World Cup Watch Party in Miami will be the best way for fans stateside to gather to cheer on their favorite team in a raucous atmosphere that’s as close to being in Qatar as possible,” said Joe Avino, Event Organizer. “We can’t wait to help fans experience the excitement of soccer at its highest global level and celebrate with thousands of others who love this beautiful sport.

In addition to general admission, fans can take advantage of VIP and Ultra VIP opportunities, which will include an ultra posh VIP area, beer garden, designated rest room facilities, first in line access to all activities and additional beverage and raffle tickets. Youth soccer players under 12 are admitted for free. See you at the Fair!

Peacock Is The Streaming Home Of FIFA World Cup Qatar 2022™ In Spanish

Peacock today announced comprehensive coverage plans for the FIFA World Cup Qatar 2022™ with every match streaming LIVE on Peacock in Spanish, offering live and exclusive Spanish-language coverage, a dedicated World Cup Hub and the Copa Mundial 24/7 Virtual Channel in Spanish produced by Tplus, Telemundo’s digital content brand.

Peacock will be the only direct-to-consumer streaming service in the United States to simulstream live coverage of all 64 matches, which are produced by Telemundo Deportes, including the hour-long pre- and post-match onsite coverage from Qatar. The first 12 matches of the FIFA World Cup 2022™ will be available to Peacock subscribers on the free tier, while the remaining 52 games (beginning on Nov. 24) will be available to Peacock Premium subscribers.

The World Cup kicks off on Sunday, Nov. 20, as host-country Qatar faces Ecuador at 11 a.m. ET. The United States begins group play at 2 p.m. ET on Monday, Nov. 21 against Wales, while Mexico’s first match takes place at 11 a.m. ET on Tuesday, Nov. 22 against Poland.

In marquee group stage matches, the United States takes on England at 2 p.m. ET on Friday, Nov. 25, and Mexico faces Argentina on Saturday, Nov. 26 at 2 p.m. ET. Click here for details on the full match schedule.

“Peacock is thrilled to stream for the first time the biggest global soccer event, the FIFA World Cup.” said Rick Cordella, Chief Commercial Officer, Peacock. “Our offering on Peacock will complement and extend Telemundo Deportes programming to a wider audience with 24/7 World Cup content carefully curated and created for younger audiences with the purpose of serving the full spectrum of Hispanic audiences and soccer fans in the U.S.”

Peacock’s World Cup Hub will surround the FIFA World Cup 2022™ with daily shows featuring highlights and analysis plus on-demand full-match replays. The World Cup Hub will also feature programming such as documentaries centered around soccer legends Lionel Messi and Diego Maradona, historic looks at previous World Cups, and more.

In addition to the World Cup Hub, Peacock will also host an exclusive, free Copa Mundial 24/7 Virtual Channel throughout the entire tournament, which will be produced by Tplus — Telemundo’s digital content brand designed to super serve the full spectrum of today’s U.S. Hispanics — and home to daily highlights, analysis, and debate shows. The 24/7 channel will feature new talent presenting nine hours of original programming per day surrounding the live matches, including exclusive pre- and post-match shows and extended highlights.

For Soccer Ventures Announces BODYARMOR As Presenting Sponsor Of The Association Soccer League

Today, For Soccer Ventures (FSV), an independent media and experiences company focused on the growth and long-term development of American soccer announced BODYARMOR Sports Drink as Presenting Sponsor of its influencer soccer league, “The Association.” The Association, acquired by FSV in 2021, is an experiential soccer league celebrating the sport, culture, and people that make the game vibrant.

The Association features a balance of impactful and influential soccer, fashion, music, and popular culture personalities with various teams representing LA-based businesses and brands in a two-month long league competition held on Thursday nights at Optimist Studios located in El Segundo, CA.

Each matchday provides a collaborative space and platform to share local voices representing art, music, fashion, sneakers, tech, gaming, and more. The immersive fan and player experience boasts unique brand activations, live music provided by various DJs, celebrity appearances, free food and drinks, live art installations and a full-service merchandise area.

Similar to the 2018-19 season when The Association helped launch SpaceX’s Space United to use soccer as a means to engage area youth through STEM education, this year’s The Association League will incorporate outreach programs with local youth soccer organizations aimed at integrating the next generation on and off the field and working with brand partners to leave a legacy in the community.

The 2022 installment of The Association will feature teams from CAA, Sony, Religion Of Sports, 424, The Shoe Surgeon, Winston House, AEG, Immortals FC, the American Outlaws, and Google.

For BODYARMOR, this initiative builds upon its existing involvement with the larger soccer community as the Official Sports Drink of Major League Soccer since 2019. Earlier this year, BODYARMOR and For Soccer Ventures also partnered on a successful grassroots community project in Minneapolis, MN at the 2022 Major League Soccer All-Star Game.

For more information on the Association and its various Los Angeles-based events and activations, please visit www.TheAssociationLeague.com.

Telemundo Rolls Out The Future Is Futbol, A Comprehensive Report On The State Of Soccer

NBCUniversal Telemundo Enterprises today released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics. To view the full report please click here.

Fútbol has an estimated 5 billion fans around the world and 85 million adult followers in the U.S. Gallup estimates that soccer has seen a significant increase in popularity, with a gain of 52% more fans from 2012 to 2019, compared to 27% growth in basketball and 8% growth in baseball during this period. Fueled by its growing popularity among young people and women in particular, as well as Latinos overall, the sport is benefiting from the tailwinds of growth driven by the FIFA World Cup 2022TM – kicking off in November in Qatar – and the tournament’s arrival in the U.S. in 2026.

“Fútbol is the sport of America’s future. Soccer is growing in the U.S. and Hispanics are clearly leading the way,” said Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises. “Every four years, the FIFA World Cup TM brings Latinos and non-Latinos together with a spirit and intensity that no other sporting event in the world can match. There is no more authentic way to experience the World Cup than in Spanish. For companies and brands seeking real cultural connection and a space to engage Latinos, soccer and the FIFA World Cup TM are the place to be, this fall and for years to come.”

According to the report, the World Cup is considered more important among Hispanic World Cup viewers than any other sporting event, including the Super Bowl, the World Series, the Olympic Games, or the NBA Finals. FIFA reported that the 2018 FIFA World CupTM reached over half the global population with 3.57 billion viewers. In 2018, the World Cup had its greatest 32-day performance in Spanish-language media history, with a commanding total U.S. audience reach of 37 million.

The Future Is Fútbolfurther highlights the power of soccer as a multibillion-dollar business with profits of $40 billion in 2019, twice the worldwide revenue for American football. Fans follow players and teams year-round as celebrities and representatives of national origin and sources of local pride. U.S. soccer fans spend 7% more than the average American sports fan on team sports clothing, tickets, sports equipment, and memorabilia. In 2021, soccer matches were available almost every day, with only six days without a match on broadcast TV, a phenomenon that offers brands, retailers and advertisers alike an advantage like no other sports property.

Other key themes highlighted in The Future Is Fútbol include:

  • Latinos Fueling Growth – Latinos have driven shifts in the U.S. population over the last decade. As their influence grows, so does soccer’s popularity. Hispanics and other diverse fans bring with them a love for soccer that has been part of their story for generations, shaped by history and now representing the next breakthrough in mainstream American sports.
    • Among U.S. Latinos ages 16 and older, almost three-quarters (73%) say they are soccer fans, and three times more Hispanics call themselves Superfans (22%) compared to non-Hispanics (7%).
    • More than half (53%) of Latinos ages 16 and older and nearly 1 out of 3 non-Latinos (29%) say they plan to watch the FIFA World Cup 2022.
    • Latinos rank both soccer (57%) and American football (59%) well above basketball (45%) and baseball (40%).
  • Fútbol is Everything” Culture
  • 61% of Hispanic World Cup viewers are fútbol Enthusiasts, regular fans or superfans, who say that if their team won the World Cup, their euphoria would be unmatched, an experience more exciting than getting their dream job or getting married.
  • Over half (57%) of Hispanic Enthusiasts say they have reshuffled their priorities to watch an important game, including skipping family or friend events, taken off work, spent money they did not have or traveled miles to watch an important match.
  • The FIFA World Cup TM is as big as a holiday. Soccer gatherings are momentous among Latino Enthusiasts who rank the event second only to Christmas, more significant than Thanksgiving and New Year’s.
  • Biggest Multi-Platform Sporting Event –The ability of fans to watch and engage on any screen has a monumental impact on the growing FIFA World Cup TM fandom. Soccer media coverage and content have increased exponentially to meet the demand for more high-quality live, virtual and social fan experiences 24/7.
    • The FIFA World Cup 2022TM is expected to be the world’s biggest multi-platform sports event ever. The incremental viewership from live streaming helped make the 2018 FIFA World CupTM the biggest multi-platform sports event in Spanish-language history.
    • 67% of Hispanic viewers plan to watch the World Cup on broadcast TV, and 42% plan to stream the matches.
    • Television is the preferred device for Hispanics to watch the World Cup (90%), followed by smartphone (34%) and computer (17%).
  • The Power of Spanish – For most Hispanic fans, Spanish is the language and culture of fútbol. Viewers describe Spanish-language soccer commentators as excellent storytellers, utterly poetic and animated about what is happening on the field.
    • Over half (56%) of U.S. Hispanic World Cup viewers prefer watching the FIFA World CupTM in Spanish.
    • Even 1 out of 5 English-dominant Hispanic World Cup viewers prefer to watch in Spanish.
    • Spanish is not exclusive to Hispanics because 17% of non-Latino tournament viewers said they would watch some of the matches in Spanish as well, an increase of 12% over 2018.
    • According to a brain neuroscience study conducted among U.S. bilingual Hispanics, watching a World Cup match with Spanish commentary generated 15% greater likeability, keeping fans glued to their screens longer than watching the identical match in English.
      • Key game moments, like the iconic goal call by the Spanish commentator, prompted an average of 37% greater emotional intensity compared to English, making the “highs” higher and the “lows” lower.
      • The effects of Spanish game commentary also transferred to advertising. In the study, the identical ad, when played in Spanish had 19% higher likeability and 49% greater emotional intensity vs. English.
  • Latinas Are Watching and Bringing Their Kids Hispanic women are an untapped opportunity among soccer viewers.
  • Four in ten (41%) U.S. Latinas say they are likely to watch the FIFA World Cup 2022TM.
  • 76% of Hispanic mom tournament viewers encourage their kids to follow the World Cup and professional fútbol.
  • Hispanic females are passionate fans and together comprised 17 million Spanish-network FIFA World CupTM viewers in 2018, making the tournament the most-watched Latina sporting event in Spanish-language history.
  • Among the World Cup audience, a fifth (21%) of Latinas call themselves Superfans, which is far greater than both non-Hispanic males (10%) and non-Hispanic females (8%).
  • And Latino viewing is a family affair, with 70% of Latino parent event viewers saying it’s important to watch the FIFA World CupTM in Spanish with their kids.
  • First-Choice Sport of Young People in the U.S. Soccer has become the fastest-growing major team sport among all high school students and is the most popular among Hispanic high schoolers.
    • High school soccer participation increased 32% from 2002 to 2019, far more than the average growth of basketball (-6%), American football (-2%), baseball (6%), or ice hockey (7%).
    • Soccer is egalitarian, considering that high school girls play almost as much as boys, with participation growing 31% for girls versus 33% for boys from 2002 to 2019. There were 394,105 high school girls who played soccer in 2019, a figure not far behind the 459,077 high school boys who played.
    • Soccer is currently the most popular team sport among 40% of Hispanic high school students who say they played or were planning to play the sport in 2020, compared to 21% of all high school students.

Global and inclusive, growing across women and youth, fútbol is poised to redefine the American sports landscape. After years of wins, both large and small, fútbol is coming of age at the moment when millions of Latinos and fútbol fans of all backgrounds stand ready to watch, engage and lead the way.

Telemundo Deportes is the exclusive Spanish-language home of the FIFA World Cup Qatar 2022™ taking place in Qatar this Fall, starting Nov. 20. The network is prepared to deliver the most ambitious coverage in Spanish-language history with all 64 matches live, including all four games on Thanksgiving Day. Peacock will stream all the Spanish-language World Cup matches live, and will feature pre-game and post-game coverage, as well as special programming with extended interviews and highlights.