Tag Archives: lacrosse

National Lacrosse League Expands League-Wide Activationfor Award-Winning ‘Every Child Matters’ Initiative

The National Lacrosse League (NLL) today announced the return and expansion of its “Every Child Matters” initiative. The multi-faceted platform brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as recently as 1996. This year’s campaign will begin this coming weekend and will run through March 10th.

Now in its third year, all 15 NLL teams will participate in the campaign, including specially designed helmet decals supporting “Every Child Matters” worn by all players for the remainder of the season.

“Our continued work with Indigenous athletes and communities is a major priority for the National Lacrosse League, and the ‘Every Child Matters’ education process and activations are key components of that platform,” said NLL Commissioner Brett Frood. “This program presents an opportunity to facilitate meaningful conversations about the atrocities perpetrated by the residential and boarding school systems, continue the journey toward reconciliation, and honor survivors and their families.”

The “Every Child Matters” initiative is a part of the NLL’s ever-growing participation and awareness programs tied to Indigenous culture, which is at the core of the League’s values and the history of the sport of lacrosse. The work includes educational programs for athletes, coaches, staff, and fans, land acknowledgment ceremonies, and charitable and social responsibility programs to strengthen and enhance the ties between League stakeholders and the Indigenous community.

The NLL will also produce audio and video messaging for broadcasts on TSN and ESPN, and additional content will be incorporated into NLL.com, the League’s social channels, and in-venue game presentations.

Fans will be able to purchase cotton shirts through the league’s online stores, NLLShop.com and NLLStore.ca. For every shirt sold, the NLL will donate to the Gord Downie & Chanie Wenjack Fund (DWF) in Canada and The National Native American Boarding School Healing Coalition (NABS) in the United States.

DWF is inspired by the tragic story of an Indigenous boy, Chanie Wenjack, and the commitment of a modern-day folk singer, Gord Downie. The organization seeks to enhance the well-being of Indigenous peoples through heightened awareness, education, and a reconciliation among all Canadians. NABS is leading the movement for truth, justice, and healing in the U.S. Its work is focused on research, education, and healing, and is currently advocating for legislation in Congress to establish a Truth and Reconciliation Commission on Indian Boarding School policies (H.R. 7227).

There were 523 Indigenous boarding schools operating in the U.S. and 130 Indigenous residential schools in Canada, and 13 NLL teams play within a couple hours of one or more of these sites. To learn more about these schools and their locations, please visit https://boardingschoolhealing.org/digitalmap/

The League will continue to use an “Every Child Matters” logo designed by Justin Gilbert of Kuvua Designs. Gilbert was selected due to his work in support of Indigenous organizations and his connection to the cause, being born and raised on the Southern Ute Reservation. The logo contains the silhouette of an Indigenous child wearing a ribbon shirt and holding a traditional wooden lacrosse stick. The text “Every Child Matters” appears next to the image with a heart and feather.

National Lacrosse League and Marvel Team up to Promote Lacrosse’s Legendary Origin Story

To close out this year’s Native American Heritage Month, the National Lacrosse League unveiled a new, multi-year program with storytelling giant Marvel, focused on honoring and popularizing lacrosse’s Indigenous origin story with game-specific promotions starting in the upcoming 2023-24 NLL season.

The central theme of the collaboration, the history of lacrosse, will be at the core of a custom comic book written by Paul Allor, in close collaboration with the NLL’s Indigenous consultants, drawn by Indigenous creator Shaun Beyale, and a cover by JL Giles.


“With NLL-style sixes lacrosse enjoying heightened global momentum with the IOC’s recent vote to add the sport to the upcoming LA28 Summer Olympic games, the NLL wanted to celebrate lacrosse’s fabled beginnings with our rapidly expanding worldwide fan base,” said Kurt Hunzeker, the NLL’s Executive Vice President of Commercial Operations. “Great stories are the heartbeat of the Marvel Universe, and the NLL is honored to work with Marvel to bring the legend of North America’s original pastime to life.”

The custom comic book will only be available at designated Marvel Super Hero™ themed games every NLL team will host each year of the program. The same core story will be offered in each market, and Marvel will produce variant covers featuring star players from every NLL team that will be given out at their respective games.

The collaboration was facilitated by AthLife, Inc., Marvel’s longtime sports-centric agency of record.

In addition to the comic book premium distribution, each NLL team will wear special edition Marvel Super Hero-inspired jerseys on floor during its designated game. NLL fans can expect more Marvel-themed activations throughout the year.

Each NLL team has designated its Marvel Super Hero theme night for the upcoming 2023-24 season:

  • Albany FireWolves: Saturday, March 2, 2024, 7pm ET, vs. New York
  • Buffalo Bandits: Friday, March 8, 2024, 7:30pm ET, vs. Saskatchewan
  • Calgary Roughnecks: Friday, March 22, 2024, 7pm MT, vs. Albany
  • Colorado Mammoth: Saturday, March 2, 2024, 7pm MT, vs. Saskatchewan
  • Georgia Swarm: Friday, April 19, 2024, 7:30pm ET, vs. Rochester
  • Halifax Thunderbirds: Friday, February 16, 2024, 7:30pm AT, vs. Buffalo
  • Las Vegas Desert Dogs: Saturday, April 13, 2024, 7pm PT, vs. Colorado
  • New York Riptide: Saturday, February 10, 2024, 7:30pm ET, vs. San Diego
  • Panther City Lacrosse Club: Sunday, March 3, 2024, 3pm CT, vs. Rochester
  • Philadelphia Wings: Saturday, March 2, 2024, 1pm ET, vs. Calgary
  • Rochester Knighthawks: Sunday, April 21, 2024, 3pm ET, vs. Philadelphia
  • San Diego Seals: Friday, February 23, 2024, 7pm ET, vs. Georgia
  • Saskatchewan Rush: Saturday, February 24, 2024, 7pm CT, vs. Halifax
  • Toronto Rock: Saturday, March 23, 2024, 7pm ET, vs. Halifax
  • Vancouver Warriors: Saturday, February 10, 2024, 7pm PT, vs. Saskatchewan

The 2023-24 NLL season will commence with NLL Faceoff Weekend tomorrow with a “NLL Game of the Week” doubleheader on TSN in Canada as Saskatchewan travels to Halifax at 7pm ET and Panther City opens up in Vancouver at 10pm ET. ESPN2 will carry the first “NLL Saturday Night Showcase” this weekend with Philadelphia battling New York starting at 7:30pm ET.

National Lacrosse League Opens Friday with NLL Faceoff Weekend: Ten Things to Know

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, opens its 37th season with five contests on “NLL Faceoff Weekend” with three games on Friday and two on Saturday.

Coming off a season of record-breaking attendance across the league and interest in the NLL and the sport of lacrosse at an all-time high, the off-season was an exciting one for the NLL, with storylines heightening the anticipation for 2023-24.

Here are 10 things to know about the NLL entering Week 1:

  • Fans can watch three of the five NLL Faceoff Weekend contests on linear broadcasts, beginning with the “NLL Game of the Week on TSN” doubleheader on Friday featuring the Saskatchewan Rush at Halifax Thunderbirds (7 p.m. ET / 8 p.m. AT), with broadcasters Pete Dalliday, Pat Gregoire, and Ashley Docking) followed by Panther City Lacrosse Club at Vancouver Warriors (10 p.m. ET / 7 p.m. PT), with Teddy Jenner, Brad Challoner, and Shantelle Chand).
  • In the “NLL Saturday Night Showcase on ESPN,” the Philadelphia Wings visit the New York Riptide (7:30 p.m. ET). The Albany FireWolves vs. Las Vegas Desert Dogs contest (10 p.m. ET / 7 p.m. PT) will also be seen locally in both markets (My4 in Albany, Fox 5 in Vegas).
  • The Buffalo Bandits, who open play on Dec. 9 at Albany, will be looking to repeat as NLL Champions, a feat that is rare in League history. The Rochester Knighthawks (now the Halifax Thunderbirds) were the last, pulling a threepeat with titles from 2012-14. The only other title defenses in League history were by the Toronto Rock (1999-2000) and (2002-03).
  • The Bandits’ championship last season was their 12th trip to the NLL Finals, the most in League history. The current Halifax Thunderbirds made ten appearances during their time as the original Rochester Knighthawks, and the Rock have made nine NLL Finals appearances.
  • All 135 regular season games and every playoff contest will be streamed live on ESPN+ and TSN+. The full schedule is available at https://www.nll.com/schedule/full-schedule/.
  • TSN will broadcast 20 Game of the Week contests, including at least one at each of the League’s five Canadian-based franchises. The schedule, subject to change, is available here: https://www.nll.com/news/2023-24-nll-game-of-the-week-on-tsn-schedule-announced/
  • In October, the NLL unveiled NLL UnBOXed™, the League’s new continent-wide grassroots campaign designed to bring the League’s fast-paced game to boys and girls in more communities across North America. The League also revealed the cities and branding for the nine non-NLL markets, available at https://www.nll.com/UnBOXed/.
  • The new NLL UnBOXed series will debut with the Toronto Rock and New York Riptide playing at Place Bell in Laval, Québec on Friday, February 16, 2024 in the first regular season game to be held in the province since 2002.
  • In September, the League unveiled new branding, including a refined primary logo, stylized wordmark, and for the first time, a French language “Ligue Nationale de Lacrosse” family of marks.
  • The 2023-24 NLL season will be the first under a new unified standings format and playoff structure which will feature a more balanced schedule across its 15 teams and a single-table, eight-team playoff qualification system that eliminates the geographical conferences.
  • Monday marked the debut of “War on the Floor: A Season with the San Diego Seals” on Prime Video, an all-access series that follows the expansion franchise throughout the 2021-2022 season. Search “War on the Floor” to watch the five episode series.
  • NLL.com’s news bureau has been busy with numerous features every week. The latest series is the “NLL Top 50,” counting down the league’s best at each position. Next up, the forwards. See links to the other positions at the bottom of that article.

Schedule – Week 1 (All Times Eastern)

Friday

  • Saskatchewan Rush at Halifax Thunderbirds, 7 p.m., TSN, TSN+, ESPN+
  • Panther City Lacrosse Club at Vancouver Warriors, 10 p.m., TSN, TSN+, ESPN+
  • Albany FireWolves at Las Vegas Desert Dogs, 10 p.m., ESPN+, TSN+, My4, Fox 5

Saturday

  • Calgary Roughnecks at Rochester Knighthawks, 7 p.m., ESPN+, TSN+
  • Philadelphia Wings at New York Riptide, 7:30 p.m., ESPN2, ESPN+, TSN+

National Lacrosse League Returns to Montréal for its First Regular Season Game in Québec Since 2002

The National Lacrosse League (@NLL), North America’s premier professional lacrosse league, today announced the first-ever NLL UnBOXed™ Series marquee event game scheduled for Friday, February 16, 2024, at 7 p.m. ET in Laval, Québec, outside of Montréal. The League’s newest tentpole showcase features the NLL’s two largest markets as the Toronto Rock and New York Riptide will clash in a pivotal midseason showdown.

Place Bell, home of the Laval Rocket, the AHL affiliate of the NHL Montréal Canadiens, will host the 2024 NLL UnBOXed Series, marking the first regular season game in Québec since 2002 when the NLL Montréal Express played its final game at the then-Molson Centre.

Tickets for the 2024 NLL UnBOXed Series will officially go on sale on November 16th at noon ET at evenko.ca.

Today’s announcement follows last week’s unveiling of the NLL’s new multi-national grassroots initiative, NLL UnBOXed, including the launch of its Montréal area-specific programming under the “Castors de Montréal” brand.

“Interest in box lacrosse, from the grassroots to the professional level, continues to skyrocket in Québec, and we are proud to be able to take this next step in bringing the NLL and our elite athletes to Laval and the greater Montréal area,” said NLL Commissioner Brett Frood. “We are thankful to the leadership of the Canadiens, especially France Margaret Bélanger, in working with us to host the game at Place Bell, and to both the Riptide and the Rock for their enthusiasm to move to a neutral site so that we can expand our regular season audience in Montréal for the first time in more than 20 years.”

The NLL UnBOXed Series event platform will also include additional local activations throughout Montréal leading up to the game in Laval, including instructional clinics for young boys and girls, parents, and coaches, and gameday interactive fan experiences at Place Bell. Specific details will be announced at a later date.

“We are delighted to be working with the National Lacrosse League to bring the best in professional box lacrosse to Laval in February,” said Groupe CH president, sports and entertainment, France Margaret Bélanger. “The sport has a deep history in our province, and hosting this game is a great way to honor the past while looking to the future, as we give our fans a chance to see the Rock and Riptide play in an important regular season game at Place Bell.”

The inaugural NLL UnBOXed Series also will feature the first in-game use of the NLL’s new French-language brand identity unveiled this past July, further symbolizing the League’s long-term commitment to growing box lacrosse in Montréal, throughout Québec, and with all Canadians.

For fans outside of the greater Montréal area, the NLL UnBOXed Series game will be the nationally broadcast “NLL Game of the Week on TSN” throughout Canada, with French-language coverage available on RDS. ESPN+ will stream the game in the U.S.

Professional box lacrosse has had two franchises play in Québec in its history: the Montréal Quebecois played in 1974 and 1975 in the original NLL, followed by the Express in 2002. In recent years, Toronto hosted successful preseason games at Centre Bell in Montreal against the Rochester Knighthawks in 2012 and 2014.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

ESPN To Broadcast 10 National Lacrosse League Games Across Linear Channels

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, and ESPN today announced the schedule of 10 games to be broadcast on its ESPN2 and ESPNU linear platforms during the 2023-24 season. The slate begins on NLL Faceoff Weekend when Philadelphia visits New York (7:30 p.m. ET/ESPN2).

The Defending Champion Buffalo Bandits will appear twice, including a rematch of the 2022-23 Finals against the Colorado Mammoth on April 5 at 9 p.m. ET/7 p.m. MT at Ball Arena.

“The continued success of our ESPN linear broadcasts demonstrates the appeal of our league across diverse demographics and fan bases nationwide,” said NLL Commissioner Brett Frood. “These carefully selected matchups highlight our world-class athletes and rivalries within our new Unified Standings format, and the exposure on ESPN2 and ESPNU helps us retain and grow new interest in our sport.”

The ESPN linear schedule is as follows and is available on the NLL website (schedule subject to change, all times ET):

• Saturday, December 2, 2023: Philadelphia Wings at New York Riptide, 7:30 p.m., ESPN2 (broadcast team: Brendan Glasheen, play-by-play; Mitch Belisle, analyst; Ashley Miller, sideline)
• Saturday, December 30, 2023: New York Riptide at Toronto Rock, 4 p.m., ESPNU
• Friday, January 12, 2024: San Diego Seals at Las Vegas Desert Dogs, 10 p.m., ESPNU
• Sunday, February 4, 2024: Colorado Mammoth at San Diego Seals, 6 p.m., ESPNU
• Friday, February 9, 2024: Colorado Mammoth at Panther City Lacrosse Club, 9 p.m., ESPNU
• Friday, February 23, 2024: Georgia Swarm at San Diego Seals, 11 p.m., ESPNU
• Friday, March 1, 2024: Toronto Rock at Las Vegas Desert Dogs, 10 p.m., ESPNU
• Friday, April 5, 2024: Buffalo Bandits at Colorado Mammoth, 9 p.m., ESPNU
• Sunday, April 14, 2024: Albany FireWolves at Panther City Lacrosse Club,            5 p.m., ESPNU
• Saturday, April 20, 2024: Buffalo Bandits at Las Vegas Desert Dogs, 10 p.m., ESPNU

In addition to the ESPNU and ESPN2 schedule, every NLL game throughout the regular season and playoffs will be streamed on ESPN+ in the U.S. as well as TSN+ in Canada.

The 2023-24 NLL season will commence with NLL Faceoff Weekend on December 1-2. The full NLL regular season schedule is available at https://www.nll.com/schedule/full-schedule/.

National Lacrosse League and StringKing Expand Strategic Partnership with Multi-year Renewal

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that StringKing (@StringKing), has extended its partnership as an official lacrosse equipment supplier for the next three years. The renewal designates StringKing as a non-exclusive “Continental Partner” and “Official Equipment Provider” for the NLL.

“As the NLL continues to innovate its energetic game play, challenge the status quo, and lead the lacrosse industry towards the sport’s inclusion in the upcoming LA28 Summer Olympics, we want to strengthen our bonds with like-minded partners, and StringKing checks every box,” said Kurt Hunzeker, NLL Executive Vice President of Commercial Operations.

“This renewal represents a deeper commitment from both organizations to collaborate and provide the NLL’s elite players with premium lacrosse heads, shafts, and mesh kits they need to perform at a world-class level, while also exploring new opportunities to grow the sport with young boys and girls in communities across North America,” Hunzeker said.

StringKing is excited to partner with the best players in the world and have them use the brand’s top equipment. Players will be using StringKing’s Mark 2 family of heads, Type 5 mesh, and Metal 3 Pro and Composite 2 Pro Shafts. This partnership allows StringKing to get direct feedback from NLL players which is used in their product development for future products.

“The National Lacrosse League is a vital partner for our business, and we are proud to continue our partnership well into the future,” said Jake McCampbell, StringKing CEO. “The work the NLL does to reach both new audiences and the core lacrosse fans not just in-season but year-round is essential to the growth of our game, and we look forward to working with the teams, coaches and most importantly the athletes, to keep growing and improving all we do together.”

StringKing is a manufacturer of high-performance sports equipment. StringKing’s lacrosse products are recognized as some of the best in the game. They have gained the trust of top players because of the power, control, and consistency their products provide. StringKing will be supplying NLL teams with heads, shafts, and mesh for their sticks.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

National Lacrosse League unveils NLL UnBOXed youth-focused grassroots initiative across No. America

The National Lacrosse League (NLL) today announced the launch of NLL UnBOXed™, the League’s new continent-wide grassroots campaign designed to bring the NLL’s fast-paced lacrosse game to more young boys and girls in more communities across North America.

The NLL will expand its multi-national activation footprint to include approximately 60 North American communities by the 2028 Summer Olympics in Los Angeles when sixes lacrosse, similar to the NLL’s 6-on-6 box lacrosse game play style, returns as a medal sport for the first time since 1908.

“NLL UnBOXed is an innovative approach to introducing and fostering the love of box lacrosse’s unique style of play among young boys and girls across North America,” said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. “With NLL-style sixes lacrosse coming to the LA28 Summer Olympics, it is imperative that the League leads by example and establishes NLL UnBOXed to create meaningful connections with more communities from coast to coast.”

Nine new “NLL UnBOXed Lacrosse Communities” will join the 15 existing NLL teams for the 2024 launch of the multi-tiered campaign: Baltimore, Charlotte, Minneapolis-St. Paul, Montréal, Ottawa, Salt Lake City, Seattle, St. Louis, and the Tampa Bay area.

The NLL will practice innovation and unique activation when engaging these non-franchise markets and grassroots participants, by creating community-relevant “team names” and brand identities to illustrate the League’s commitment to growing box lacrosse across Canada and the United States.

The first of the new NLL UnBOXed Lacrosse Communities’ brand identities will be unveiled today at 1pm ET, beginning the week-long rollout of the NLL’s nine new activation markets across the NLL’s social channels.

The next phase of the initiative begins in 2024 with the start of “NLL UnBOXed At School™,” a physical education-centric lacrosse curriculum created by NLL Hall of Fame inductee Casey Powell and based on the successful SPEED Lacrosse® platform Powell developed after he retired from the NLL.

“I am thrilled to be a part of NLL UnBOXed At School,” Powell said. “The SPEED Lacrosse curriculum will not only introduce lacrosse to young students across North America but also provide them with a pathway towards a lifetime of enjoying the sport. I myself was introduced to lacrosse in my gym class, and SPEED Lacrosse offers the perfect format to sample the game, play it at its fundamental level, and accelerate the NLL grassroots initiative.”

Built specifically for elementary and middle schools, NLL UnBOXed At School also includes a lacrosse equipment endowment program as the NLL and its partners will provide an assortment of sticks, balls, and goals to participating schools’ physical education departments.

All elementary and middle school administrators, athletic directors, and/or physical education teachers can request to become an inaugural participating school by registering at NLL.com/UnBOXed.

“The NLL UnBOXed program offers greater opportunities for all players at any age and skill level to increase their competency at an accelerated rate in a fun and friendly environment,” said Brian Lemon, NLL Executive Vice President, Lacrosse Operations. “The SPEED Lacrosse curriculum incorporated into NLL UnBOXed provides an unrivaled foundation for players that transfers to all disciplines of our game. Players are going to love it.”

NLL UnBOXed further solidifies the League’s commitment to growing youth participation, as last week the NLL joined other U.S.-based lacrosse properties to form Elevate28 with a focused mission to double lacrosse participation in the U.S. to 4 million annual players by the end of the decade.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

National Lacrosse League, TSN Set ‘NLL Game of the Week on TSN’ Schedule For 2023-24 Season

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, and TSN, Canada’s Sports Leader, announced the schedule of “NLL Game of the Week on TSN” broadcasts on TSN for the upcoming 2023-24 NLL regular season.

The lineup of 20 Game of the Week broadcasts – including at least one at each of the NLL’s five Canada-based franchises – begins with NLL Faceoff Weekend on December 1, featuring the Saskatchewan Rush at Halifax Thunderbirds (7 p.m. ET / 8 p.m. AT) followed by Panther City Lacrosse Club at Vancouver Warriors (10 p.m. ET / 7 p.m. PT).

This season’s “NLL Game of the Week on TSN” slate also features a record four doubleheaders (Weeks 1, 14, 16, and 20), providing fans more fast-paced NLL action throughout the season.

Designated “flex” games during the last three weeks of the NLL regular season allow the League and TSN to adjust broadcast schedules to air the most compelling games during the “NLL March to May” race to the postseason.

In addition, the popular “NLL Game of the Week on TSN” broadcasts are complemented by TSN’s continued live streaming coverage of every NLL regular season and postseason game for fans across Canada on its TSN+ digital streaming service.

The “NLL Game of the Week on TSN” schedule is as follows and is available on the NLL and TSN official websites (schedule subject to change, all times ET):

  • Friday, December 1, 2023: Saskatchewan Rush @ Halifax Thunderbirds, 7 p.m.
  • Friday, December 1, 2023: Panther City Lacrosse Club @ Vancouver Warriors, 10 p.m.
  • Saturday, December 9, 2023: Philadelphia Wings @ Toronto Rock, 7 p.m.
  • Saturday, December 16, 2023: Georgia Swarm @ Vancouver Warriors, 10 p.m.
  • Saturday, December 30, 2023: New York Riptide @ Toronto Rock, 4 p.m.
  • Friday, January 12, 2024: Toronto Rock @ Halifax Thunderbirds, 6:30 p.m.
  • Friday, January 26, 2024: Colorado Mammoth @ Vancouver Warriors, 10 p.m.
  • Saturday, February 3, 2024: Toronto Rock @ Calgary Roughnecks, 9 p.m.
  • Friday, February 9, 2024: Las Vegas Desert Dogs @ Halifax Thunderbirds, 6:30 p.m.
  • Sunday February 18, 2024: Halifax Thunderbirds @ Calgary Roughnecks, 7 p.m.
  • Friday, March 1, 2024: Georgia Swarm @ Halifax Thunderbirds, 7 p.m.
  • Friday, March 1, 2024: Buffalo Bandits @ Vancouver Warriors, 10 p.m.
  • Saturday, March 9, 2024: Colorado Mammoth @ Toronto Rock, 5 p.m.
  • Saturday, March 16, 2024: Toronto Rock @ Buffalo Bandits, 7 p.m.
  • Saturday, March 16, 2024: New York Riptide @ Saskatchewan Rush, 9:30 p.m.
  • *Friday, April 5, 2024: Saskatchewan Rush @ Calgary Roughnecks, 9 p.m. OR Halifax Thunderbirds @ Vancouver Warriors, 10 p.m.
  • Saturday, April 13, 2024: Rochester Knighthawks @ Toronto Rock, 7:30 p.m.
  • *Saturday, April 13, 2024: New York Riptide @ Vancouver Warriors, 10 p.m. OR San Diego Seals @ Saskatchewan Rush, 9 p.m.
  • *Saturday, April 20, 2024: Colorado Mammoth @ Halifax Thunderbirds, 6 p.m. OR Toronto Rock @ Saskatchewan Rush, 9 p.m. OR Panther City Lacrosse Club @ Calgary Roughnecks, 9 p.m.

*denotes flex dates

**The 20th NLL Game of the Week on TSN matchup will be announced prior to the start of the season.

The 2023-24 NLL season will commence with NLL Faceoff Weekend on December 1-2. The full NLL regular season schedule is available at https://www.nll.com/schedule/full-schedule/.

National Lacrosse League and FanCompass Announce Multi-Year Strategic Partnership

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced a multi-year partnership with FanCompass to bring an upgraded and interactive user experience for NLL partners and fans everywhere.

“The partnership officially launches our digital transformation, as FanCompass will drive the league’s ability to deliver best-in-class fan platforms and branded online experiences starting with the upcoming season,” said Kurt Hunzeker, the NLL’s Executive Vice President of Commercial Operations. “FanCompass will make it easier and more efficient for the NLL and its partners on every level to understand and customize our collective ties to the NLL’s youthful and digitally savvy fan base as we move to expand, accelerate, and amplify our fan engagement initiatives.”

“Kurt’s vision powered by the full support and backing from their ownership group understand the value and demand for a next-level digital fan experience and the data it provides,” said Jamie Pardi, FanCompass Co-Founder and CEO. “The NLL is making its mark on the industry with this digital transformation and we are excited to be a part of it.”

For more than a decade, FanCompass has been a leading provider of digital fan engagement solutions in the global sports industry. Its platform, FC CORE, offers a suite of digital tools for engaging fans, capturing valuable data, and generating digital sponsorship opportunities.

The NLL will roll out the FC CORE platform across the entire NLL portfolio of teams with a full-service league dashboard for customizable league-wide campaigns. FanCompass had previously been working with two NLL clubs, the Georgia Swarm and Rochester Knighthawks, and the successful work there helped lead to this league-wide partnership.

The NLL will hold its 2023 Draft on September 16 in Oakville, Ontario, and training camps will open the weekend of October 28-29. The 2023-24 season will commence with NLL Faceoff Weekend on December 1-2. The full schedule will be announced in the coming weeks.

National Lacrosse League Announces Key Dates for Fall 2023

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced key dates leading up to its season start in early December, including the dates for the 2023 NLL Draft and the 2023 NLL Hall of Fame Induction Ceremony, both of which will be held the weekend of September 15 in the Toronto metropolitan area.

“We are building off the momentum of a record-breaking season and these key dates officially point us firmly toward a transformative 2023-24 season,” said NLL Commissioner Brett Frood. “There is no better way to connect the past, present and future of our league and the sport of box lacrosse by bringing the NLL Hall of Fame Induction Ceremony and the NLL Draft together for an exciting weekend, kickstarting our upcoming season.”

The NLL’s key dates in the coming months include:

Sept. 15: NLL Hall of Fame Induction Ceremony in Burlington, Ontario
Sept. 16: 2023 NLL Draft in Oakville, Ontario
Oct. 28-29: NLL Training Camps officially open
Dec. 1-2: 2023-24 NLL Faceoff Weekend

The NLL will induct 10 new members into the NLL Hall of Fame. Among the honorees are eight former players and two referees, under the Builders category:

Roy Condon, NLL Official
• 23-season career: 1989 through 2011
• Three NLL Championship Games: 1994, 1995, and 1999

Colin Doyle, Forward
• 19-year career: Ontario Raiders, San Jose Stealth, and Toronto Rock
• 6-time NLL Champion: Toronto (1999, 2000, 2002, 2003, 2005, and 2011)
• 3-time NLL Championship Game MVP: Toronto (1999, 2002, and 2005)
• 2005 NLL MVP Award
• 1998 NLL Rookie of the Year
• 4-time NLL All-League First Team and 7-time NLL Second Team honoree
• 2-time NLL scoring champion in 2005 and 2009
• Finished fourth all-time in goals (527), assists (857) and points (1,384) and tied for fifth all-time in games played (266)

Kevin Finneran, Forward
• 13-year career: Detroit Turbos, New England Blazers, Philadelphia Wings, and Toronto Rock
• 5-time NLL champion: four with Philadelphia (1994, 1995, 1998, and 2001) and one with Toronto (2003)
• NLL All-League First Team in 1998 and 2-time Second Team honoree (1994 and 1996)
• Retired as the all-time league leader with 143 games played, sixth all-time in goals (235), third all-time in assists (329), fifth all-time in points (564), and 11th in loose ball recoveries (631)
• Held the record for longest consecutive games played streak at 139 games and was the all-time leading scorer by an American prior to Casey Powell breaking his record.

Bill Fox, NLL Official
• 20-season career: 1992 through 2011
• Six Championship Games: 1993, 1997, 1999, 2000, 2003, and 2010

John Grant Jr., Forward
• 17-year career: Rochester Knighthawks and Colorado Mammoth
• NLL Champion in 2007
• 2007 NLL Championship Game MVP
• 2-time NLL MVP: 2007 and 2012
• 2000 NLL Rookie of the Year
• 6-time NLL All-League First Team and 3-time NLL Second Team honoree
• 4-time NLL Scoring Champion: 2005, 2006, 2007, and 2012
• Selected first overall in the 1999 NLL Draft
• Retired in the top 10 all-time with 668 goals (second), 778 assists (sixth), and 1,446 points (second), and was 12th all-time with 1,202 loose ball recoveries
• Set the record for points in a season in 2012 at 116, which has since been surpassed and now ranks tied for fourth-highest in NLL history, and his 37 goals as a rookie are still tied for fourth best
• Averaged 8.29 points per game in 2012, an NLL record with at least four games played

Pat McCready, Forward
• 17-year career: Charlotte Cobras, Rochester Knighthawks, Buffalo Bandits, and Toronto Rock
• 3-time NLL Champion: twice with Rochester (1997 and 2012) and once with Buffalo (2008)
• 2011 NLL Defensive Player of the Year
• Retired as the third all-time in loose ball recoveries (1,593), second in penalty minutes (470), and seventh in games played (219)

Casey Powell, Forward
• 11-year career: Rochester Knighthawks, Anaheim Storm, New York Titans, Orlando Titans, Boston Blazers, and Colorado Mammoth
• 2010 NLL MVP (the only American to win this honor)
• All-time leader in points by an American in NLL history
• Selected first overall in the 1998 NLL Draft
• Retired 10th all-time with 33 playoff goals in only 13 playoff games

Regy Thorpe, Defenseman
• 15-year career: all with the Rochester Knighthawks
• 2-time NLL Champion: 1997 and 2007
• Rochester franchise leader with 193 games played, 966 loose ball recoveries, and 385 penalty minutes

Steve Toll, Defenseman
• 15-year career: Ontario Raiders, Toronto Rock, Rochester Knighthawks, San Jose Stealth, Colorado Mammoth, and Edmonton Rush
• 5-time NLL Champion: four with Toronto (1999, 2000, 2002, and 2003) and one with Rochester (2007)
• Named the first winner of the NLL Transition Player of the Year Award in 2007
• Retired in the top 10 all-time with 1,562 loose ball recoveries in the regular season and an additional 160 in the playoffs
• Played in 188 consecutive games between 2000-2011, which ranks tied for the third longest streak of all-time

Shawn Williams, Forward
• 17-year career: Ontario Raiders, Toronto Rock, Buffalo Bandits, Rochester Knighthawks, and Edmonton Rush
• 2-time NLL Champion: one with Toronto (1999) and one with Rochester (2007)
• NLL All-League First Team in 2004 and NLL Second Team honoree in 2007
• Retired as one of eight players to accumulate 1,100 career points
• Finished in the top 10 all-time in games played, goals, and assists

The Class of 2021 will represent the first additions to the NLL Hall of Fame since 2016, with the inaugural members having been inducted in 2006.

Additional details regarding the NLL Draft and other preseason announcements will be unveiled in the coming weeks.

National Lacrosse League Announces Four Strategic New Hires

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced an expansion of its front office staff with the addition of four industry veterans to newly created full time positions.

Jenni Brozena joins as Director of Business Development, Ed Derse as Senior Vice President, Technology and Broadcast Operations, Scott Turken as Director and Executive Producer, Digital Content, and Scott Zolotorow, as Coordinating Producer, Broadcast Production.

“We welcome Jenni, Ed, Scott Turken, and Scott Zolotorow to the our dynamic front office, whose additions are a reflection of the growth of the NLL business, broadcast, and content divisions under Kurt Hunzeker and Joel Feld, respectively,” said NLL Commissioner Brett Frood. “Having just completed a season of record attendance and engagement in all areas of media, we are now poised to take another large step forward in the business of lacrosse, and we couldn’t have four better professionals to help us get there.”

Jenni Brozena joins the NLL from Sportradar where she served as the Director of Business Development spanning the North American continent and throughout Latin America. Brozena has also advised and mentored startup tech companies, helping lead them to capital investment wins and eventual exit sales to large, multi-national tech giants. The Pennsylvania native has a bachelor’s degree from West Chester University (PA) and a master’s from California University (PA).

Ed Derse is the new Senior Vice President, Technology and Broadcast Operations, and will lead efforts to discover and implement new technology platforms that evolve NLL’s product offerings while continuing to manage all broadcast technical operations. Derse has more than 30 years of experience in technology, broadcast production, and operations. He has served as Senior Vice President, Digital Media, and Strategic Partnerships at Universal Sports Network, and Managing Director of the Rugby Channel. For the past seven years, Derse has run his own consulting business and served the NLL as a consultant to the broadcast operations area since November 2020.

Scott Turken takes over as Director and Executive Producer, Digital Content, tasked with setting the strategic direction of the NLL’s digital content offerings, and leading a team of content creators and publishers who are responsible for producing all digital assets on the league’s social channels and NLL.com. Turken, a multiple National Sports Emmy Award winner, has spent more than 25 years in sports media, including 22 years at ESPN. Since the 2019-20 season, Turken has served the league directing and managing the game night highlights team as a consultant.

Scott Zolotorow is now the Coordinating Producer, Broadcast Production, charged with managing all facets of the NLL’s live game productions in partnership with the league media rights partners, ESPN and TSN. Zolotorow is an accomplished live sports producer, previously covering lacrosse, football, and basketball games for ESPN, CBS Sports Network, and the Big Ten Network. For the past two seasons, Zolotorow has served the league in a part time role.

About the National Lacrosse League

The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (Fort Worth, TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.

For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, Twitter and TikTok.

In Support of National Indigenous History Month in Canada NLL Launches ‘Every Child Matters’ Auction

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced its continued and expanded support for the “Every Child Matters” movement during National Indigenous History Month in Canada.

“Every Child Matters” is an initiative bringing awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as recently as 1996 in Canada so that these mistakes are not repeated.

Fans and anyone who wants to support the initiative can bid on team-signed merchandise from NLL teams starting today through Friday, June 30, 2023, at 5pm ET. To bid on the items, fans can visit https://www.nll.com/auctions.

All funds raised from the “Every Child Matters” auction will be split evenly between the NLL’s two non-profit partners, the Gord Downie and Chanie Wenjack Fund in Canada, and the National Native American Boarding School Healing Coalition in the United States.

Available items range from team-signed “Every Child Matters” t-shirts to the Vancouver Warriors’ First Nations Night theme jersey.

The “Every Child Matters” logo was designed by Indigenous artist, Justin Gilbert of Kuvua Designs. The Warriors’ uniform, worn during its January 28th game against the Panther City Lacrosse Club, was designed by Heiltsuk artist, K.C. Hall.

The 2022-23 season marked the second consecutive year the NLL prominently featured the “Every Child Matters” movement across North America. For three weeks in January and February, every NLL team wore “Every Child Matters”-themed warmups and added a campaign-branded helmet decal for games. During halftime of each broadcasts, special segments ran discussing this topic and others relating to Indigenous populations across Canada and the United States.

Fans can still purchase “Every Child Matters” t-shirts through the NLL’s official online stores, NLLShop.com and NLLStore.ca powered by Fanatics. For every t-shirt sold, the NLL will donate a portion of the proceeds to the Gord Downie & Chanie Wenjack Fund and The National Native American Boarding School Healing Coalition.

About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.

For more information, visit NLL.com and find @NLL on Facebook, Instagram, Twitter, and TikTok.

Image Courtesy NLL/Vancouver Warriors

National Lacrosse League Announces Finalists for 2022-23 NLL Awards

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced the finalists for its annual season-end awards honoring the best players, coaches, and executives for the 2022-23 NLL season.

Reigning NLL Most Valuable Player, Buffalo Bandits forward Dhane Smith, looks to repeat against last year’s NLL Rookie of the Year, New York Riptide’s Jeff Teat, and Calgary Roughnecks’ standout goaltender, Christian Del Bianco.

All 11 award categories are based on 2022-23 regular season stats and performances, with voting taking place prior to the start of the 2023 NLL Playoffs. Voters ranked their choices from 1st through 5th place with those votes correlating with a point total (noted below). The top three vote getters for each award are listed as the finalists.

The winners will be announced next week leading into Game 1 of the NLL Finals.

Most Valuable Player
• Christian Del Bianco (Coquitlam, BC) – Goaltender – Calgary Roughnecks
• Dhane Smith (Kitchener, ON) – Forward – Buffalo Bandits
• Jeff Teat (Brampton, ON) – Forward – New York Riptide

Rookie of the Year
• Brett Dobson (Oshawa, ON) – Goaltender – Georgia Swarm
• Jonathan Donville (Oakville, ON) – Forward – Panther City Lacrosse Club
• Jack Hannah (Milford, OH) – Forward – Las Vegas Desert Dogs

Goaltender of the Year
• Christian Del Bianco (Coquitlam, BC) – Calgary Roughnecks
• Nick Rose (Orangeville, ON) – Toronto Rock
• Matt Vinc (St. Catharines, ON) – Buffalo Bandits

Transition Player of the Year
• Reid Bowering (Coquitlam, BC) – Vancouver Warriors
• Zach Currier (Peterborough, ON) – Calgary Roughnecks
• Challen Rogers (Coquitlam, BC) – Toronto Rock

Defensive Player of the Year
• Latrell Harris (St. Catharines, ON) – Toronto Rock
• Graeme Hossack (Port Perry, ON) – Halifax Thunderbirds
• Brad Kri (Acton, ON) – Toronto Rock

Sportsmanship Award
• Kyle Buchanan (Nepean, ON) – Buffalo Bandits
• Tom Schreiber (East Meadow, NY) – Toronto Rock
• Lyle Thompson (Onondaga Nation, NY) – Georgia Swarm

Teammate of the Year
• Kyle Buchanan (Nepean, ON) – Buffalo Bandits
• Dan Dawson (Oakville, ON) – Toronto Rock
• John LaFontaine (Whitby, ON) – Albany FireWolves

Les Bartley Award (Head Coach of the Year)
• Mike Hasen – Rochester Knighthawks
• Tracey Kelusky – Panther City Lacrosse Club
• Curt Malawsky – Calgary Roughnecks

General Manager of the Year
• Mike Board – Calgary Roughnecks
• Dan Carey – Rochester Knighthawks
• Jamie Dawick – Toronto Rock

Executive of the Year
• Melissa Blades – Director of Business Operations, Calgary Roughnecks
• Mark Fine – Chief Executive Officer, Las Vegas Desert Dogs
• Matt Hutchings – Executive Vice President & Chief Operating Officer, KSE, Governor, Colorado Mammoth 

Tom Borrelli Award (Media Person of the Year)
• Pat Gregoire – TSN/Halifax Thunderbirds color commentator and co-host, “Off the CrosseBar” Podcast
• Teddy Jenner – TSN play-by-play and co-host, “Off the CrosseBar” Podcast
• Adam Levi – Inside Lacrosse, NLLPA, and NLL.com contributing writer and host, “Lacrosse Matrix” Podcast

Each NLL team had the opportunity to nominate and vote for each of the awards with the exception of Teammate of the Year, as each NLLPA Player Representative nominated a player from their team for this honor that was voted on by the NLLPA and its 15 Player Representatives.

Once nominations were finalized, each NLL team casted three ballots for each award by three members of its organization. Select media were eligible to vote for all awards except Teammate of the Year and Executive of the Year with the same voting system.

Each ballot allowed voting members to select their top five choices for each award among all nominated persons. Points were distributed for each first through fifth place vote as follows:

• 1st Place – 10 points
• 2nd Place – 7 points
• 3rd Place – 5 points
• 4th Place – 3 points
• 5th Place – 1 point

The person that accumulated the most points will be announced as the winner while the top three are the finalists. The All-League and All-Rookie teams are determined by the top vote getters in each correlating award. The All-Rookie team will be made up of six rookies, regardless of position. The All-League First Team and All-League Second Team will be made up of six individuals per team. Each Team will consist of two forwards, one transition player, two defenseman, and one goaltender.

For the latest scores and developments in the National Lacrosse League, please visit NLL.com and find the NLL on Facebook, Instagram, Twitter and TikTok.

TSN, TSN+ ESPN+ to Broadcast Every National Lacrosse League Conference Finals Beginning Thursday

National Lacrosse League (@NLL) broadcast partners TSN, TSN+ and ESPN+ will provide live coverage of every game of the best-of-three Conference Finals beginning with Thursday’s West Final Game 1 between Calgary and Colorado at Ball Arena in Denver (9:30 p.m. ET). This year’s format features Games 1 and 2 of both Conference Finals this weekend, followed by Game 3 next week, if necessary.

The broadcast teams for both Conference Final are as follows:

West Finals – (4) Colorado Mammoth vs. (2) Calgary Roughnecks
Game 1 – At Colorado, Thursday, May 11 @ 9:30 p.m. ET, Teddy Jenner, Brad Challoner, John Gallant
Game 2 – At Calgary, Saturday, May 13 @ 9:30 p.m. ET, Teddy Jenner, Brad Challoner, Shantelle Chand
*Game 3 – At Calgary, Saturday, May 20 @ 9:30 p.m. ET, Teddy Jenner, Brad Challoner, Shantelle Chand

East Finals – (2) Toronto Rock vs. (1) Buffalo Bandits
Game 1 – At Buffalo, Friday, May 12 @ 7:30 p.m. ET, Jon Abbott, Pat Gregoire, Ashley Docking
Game 2 – At Toronto, Saturday, May 13 @ 7 p.m. ET, Jon Abbott, Pat Gregoire, Ashley Docking
*Game 3 – At Buffalo, Saturday, May 20 @ 7:30 p.m. ET, Jon Abbott, Pat Gregoire, Ashley Docking

*If necessary

The East and West Conference champions will face off in the best-of-three NLL Finals, with broadcast information for that series to be announced. To view the 2023 NLL Playoffs bracket, visit https://www.nll.com/standings/.

National Lacrosse League Playoffs Begin Friday, May 5; Schedule Features Two Games on TSN and ESPNU

The National Lacrosse League (@NLL) closed out its record-setting 2022-23 regular season in dramatic fashion yesterday, as the Halifax Thunderbirds defeated the Georgia Swarm, 17-11, to claim the final spot in the 2023 NLL Playoffs.

The Buffalo Bandits (14-4) and San Diego Seals (14-4) repeated as the East and West Conference regular season champions, respectively, and will have home floor advantage in next week’s single-elimination NLL Quarterfinals game. The Bandits earned the #1 overall seed by virtue of its win over Albany.

Each conference’s second seeds – the Toronto Rock (13-5, East) and Calgary Roughnecks (13-5, West) – will also host games next weekend.

This season’s playoff field features six teams from last year’s postseason, including the defending champion Colorado Mammoth (9-9). New this year are the Rochester Knighthawks (10-8) and Panther City Lacrosse Club (10-8).

TSN will carry two games: Toronto’s home tilt versus Halifax on Friday, May 5, at 7:30pm ET, and the Panther City-Calgary matchup on Saturday, May 6, at 9:30pm ET. ESPNU will also carry the Saturday playoff doubleheader starting with Buffalo hosting Rochester followed by the game at Calgary.

Here is the complete single-elimination NLL Quarterfinals broadcast schedule:
• Friday, May 5
– Halifax (E3) vs. Toronto (E2) at 7:30pm ET, TSN, TSN+, ESPN+
– Colorado (W4) vs. San Diego (W1) at 10pm ET, ESPN+, TSN+
• Saturday, May 6
– Rochester (E4) vs. Buffalo (E1) at 7pm ET, ESPNU, ESPN+, TSN+
– Panther City (W3) vs. Calgary (W2) at 9:30pm ET, TSN, TSN+, ESPNU, ESPN+

Next week’s winners advance to their respective best-of-three Conference Finals, with Games 1 and 2 scheduled for May 12-15, and any necessary Game 3 played between May 19-22. Conference champions will face off in the best-of-three NLL Finals starting the final weekend of May.

Exact dates and broadcast schedules for TSN and ESPN for the Conference Finals and NLL Finals rounds will be announced after the pairings and dates are set. To view the 2023 NLL Playoffs bracket, visit https://www.nll.com/standings/.

National Lacrosse Leagues Takes Home Pair of Cynopsis Sports Media Awards

The National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse league, is proud to announce that they were selected as winners in two unique categories at the 2023 Cynopsis Sports Media Awards Tuesday at the Edison Hotel in New York City where industry professionals gathered to recognize and celebrate the ever-evolving industry.

The NLL’s work with “Every Child Matters” won in the category of “Awareness Campaign For Social Good For A League,” while the NLL’s innovative approach to broadcast production was cited as “Most Innovative in Broadcast Production”.

“These two awards exemplify our parallel commitment to honoring the past while also building towards the future,” said Brett Frood, Commissioner of the National Lacrosse League. “’Every Child Matters’ is at the core of our social responsibility platform and continues to grow as we work with our Indigenous athletes and communities to expand our connective efforts. The broadcast production award demonstrates our focus on delivering first class, technologically savvy broadcasts to millions across North America. It is humbling to receive this recognition by our peers in the industry as we continue our momentum into the playoffs.”

“It was an honor to be acknowledged by Cynopsis for the work we are doing on the broadcast front. What is most exciting about live sports production right now is the pace and evolution of technology,” added Joel Feld, Executive Vice President, Broadcast & Content for the NLL. “Being at the forefront of bringing these innovations to our fan base is our highest priority.”

“Every Child Matters” is a league-wide initiative that brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as late as 1996 in Canada. In the campaign’s second year, all 15 teams participated in the program.

On the broadcast side, the NLL’s remote production plan blends producers, directors, and broadcasters with cloud-based technologies and IP transmission, which allows the league to produce and deliver all its games for TSN, ESPN, team local partners, and several league operations platforms as efficiently and professionally as any major league. It is quickly becoming the standard in live sports broadcast production.

The two awards are the latest pieces of as the NLL heads toward its conclusion of a regular season which will see landmark attendance growth and increased viewership across the board. The NLL’s “March to May” concludes the weekend of April 29, with the playoffs to follow.

Photo Credit: John Harrison/NLL

NLL Begins ‘The March to May’ as Teams Vie for Eight Playoff Spots in Season’s Final Weeks

With its teams battling for playoff berths and seeds in the remaining weeks of the regular season, “The March to May” is on in the National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse league. Every matchup down the stretch will influence the eight-team NLL Playoffs that begin May 5-7.

“The March to May” begins with every NLL team in action during an eight-game slate this weekend, including seven contests on Saturday. The new campaign will be incorporated across all NLL channels, including broadcasts, NLL.com, social networks, and in-venue by all teams to promote their remaining regular season contests and push towards the playoffs.

“’The March to May’ clearly defines how the run up to the NLL Playoffs is an exciting time for fans, players, teams, and league partners as we collectively march towards the postseason played through the month of May,” said Kurt Hunzeker, Executive Vice President of Commercial Operations. “The campaign easily communicates the importance of every game as teams pursue the ultimate prize, the NLL Championship.”

As previously announced, the 2023 NLL Playoffs format will again feature the top four teams from the East Conference and top three from the West Conference, plus a “wild card” entry with the best record between the fourth-place team in the West standings and the fifth-place finisher in the East. This “wild card” will play in the West Conference side of the bracket as the fourth seed. The unique qualifying format gives fans in nearly every NLL market a chance to earn a spot in the postseason tournament.

Last year, the final week of the regular season featured 32 possible playoff seeding and qualifying combinations, and the final NLL Playoffs bracket wasn’t settled until the final game of the regular season was completed.

The first round will be single elimination, while the East and West Conference Finals and NLL Finals will each be a best-of-three series. Game 1 and 2 of the NLL Finals will be played during Memorial Day Weekend, while Game 3 of the NLL Finals, if necessary, is scheduled for the weekend of June 2-4. The complete broadcast TSN and ESPN broadcast schedules will be announced at a later date.

NLL Announces League-Wide Activation for ‘Every Child Matters’ Initiative

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced its expanded support and awareness schedule for “Every Child Matters.” It is a league-wide initiative that brings awareness to the forcible placement of Indigenous children in residential and boarding schools by the Canadian and United States governments from the 19th century to as late as 1996 in Canada.

In the campaign’s second year, all 15 teams will participate in the program, which will run from Week 9 (Jan. 23-29) through Week 11 (Feb. 6-12) of the 2022-2023 season. Then for the remainder of the season, players will wear specially designed helmet decals supporting “Every Child Matters.”

All 15 NLL teams will be involved, either as host or as a road participant, with a planned home activity later in the season for some teams. Players will sport the NLL’s “Every Child Matters” logo on a specially designed warmup shirt, along with the helmet decal. The league will also produce audio and video messaging for broadcasts on TSN and ESPN. Additional content will be incorporated into NLL.com and league social channels, as well as into game presentations.

“Our continued work with Indigenous athletes and communities is a major priority for the National Lacrosse League, and the ‘Every Child Matters’ education process and activations are key components of that platform,” said NLL Commissioner Brett Frood. “This program presents an opportunity to facilitate meaningful conversations about the atrocities perpetrated by the residential and boarding school systems, continue the journey toward reconciliation, and honor survivors and their families.”

The “Every Child Matters” initiative is a part of the league’s ever-growing participation and awareness programs tied to Indigenous culture, which is at the core of the league’s values and the history of the sport of lacrosse. The work includes educational programs for athletes, coaches, staff and fans, land acknowledgment ceremonies, and charitable and social responsibility programs to strengthen and enhance the ties between league stakeholders and the Indigenous community.

Several NLL teams played games and conducted youth programs on Indigenous reservations earlier this season, with Philadelphia facing off against Georgia on Nov. 26 at Tsha’ Thoñ’nhes (Where They Play Ball) Arena at Onondaga Nation. Meanwhile, Las Vegas, San Diego and Halifax played a mini tournament in Akwesasne at the A’nowara’ko:wa Arena (colloquially called the Turtle Dome). This was the first of more in-person events ranging from clinics to other happenings that are currently in the planning stages and will be announced later in the season.

For “Every Child Matters,” the league created a new logo for this season with designer Justin Gilbert of Kuvua Designs. Justin was selected due to his work in support of Indigenous organizations and his connection to the cause, being born and raised on the Southern Ute Reservation. The logo contains the silhouette of an Indigenous child wearing a ribbon shirt and holding a traditional wooden lacrosse stick. The text “Every Child Matters” appears next to the image with a heart and feather.

“In this logo, I wanted to celebrate the culture we as Native Americans endured to keep. Since there are so many tribes that were affected by residential schools, my goal was to represent the vast collective of tribes who were affected,” Gilbert said.

Fans will be able to purchase cotton shirts through the league’s online stores, NLLShop.com and NLLStore.ca. For every shirt sold, the NLL will donate to the Gord Downie & Chanie Wenjack Fund in Canada and The National Native American Boarding School Healing Coalition in the United States.

“With support from third-party fundraisers like the National Lacrosse League, we are reaching even more people throughout Canada, building cultural understanding, and creating a path to-ward reconciliation,” said Sarah Midanik, CEO and President of the Gord Downie & Chanie Wenjack Fund. “Thank you for answering Gord’s call to ‘Do Something’ to improve relations between Indigenous and non-Indigenous peoples.”

“We are grateful for the National Lacrosse League’s willingness to partner with us and use its platform to bring awareness to the atrocities forced upon Indigenous children, families and sovereign nations across Canada and the United States,” added Deborah Parker (Tulalip), CEO of the National Native American Boarding School Healing Coalition. “As we continue to work with boarding school survivors, educate the public, and advocate for policies that promote truth, justice and healing, partnerships like this will make our work more impactful.“

Famer, 3STEP Sports Partner To Deliver Lacrosse Training Curriculum to 3d Players, Coaches

Famer, the virtual sports coaching and mentorship platform, today announced a partnership with 3d Lacrosse, one of the largest and most successful youth lacrosse organizations in the United States and part of 3STEP Sports. Founded in 2009, 3d Lacrosse has grown to over 2,500 players and 125 teams in 9 states.

Under terms of the deal, Famer’s video production arm, Famer Productions, will work with 3d Lacrosse to produce a custom library of hundreds of holistic player and coach training videos covering everything from lacrosse skills, drills and game situations, to leadership and mental toughness. This on demand content will be provided to every member of 3d Lacrosse as part of their commitment to innovation and providing the best training tools to their members. 3d Lacrosse members will download the Famer app and get access to the on demand video library as well as exclusive weekly content from 3d Lacrosse year-round.

“Famer shares 3d Lacrosse’s mission to deliver content and experiences that allow players and coaches to reach their full potential,” said Famer Chief Executive Officer Bill Richardson. “We are proud to have been chosen to power 3d Lacrosse’s digital player and coach development programming. Virtual coaching and training has become a critical component of the way forward thinking organizations coach and train their players and coaches. As we move beyond the pandemic, physical and digital training have merged forever. This partnership demonstrates the value of virtual coaching and mentorship extending and enhancing the core work coaches and athletes do on the field.”

“3d Lacrosse has developed an innovative Methodology for coach and player development,” says Greg Waldbaum, VP Lacrosse, 3Step Sports. “Famer enables us to bring together our best resources and share those amongst our coaches, players, and parents in an effective manner. By providing access to our coaches ‘in their pocket’ through Famer, we will be at the forefront of education and innovation for our sport and will continue to help our athletes develop their skills and be the best they can be”.

Famer and 3d Lacrosse will work closely to bring the best coaching and mentorship programming exclusively to 3d Lacrosse members. Local coaches will be able to use the Famer Team platform to provide interactive team training with group chat and workouts with their own custom content on top of the core 3d Lacrosse video library. Kids and parents will have access to the 3d Lacrosse Methodology library to train and improve anywhere and anytime.

For more information, visit 3d Lacrosse at https://www.3dLacrosse.com or Famer at https://www.famer.us.