The Dutch League Eredivisie goes digital with global fantasy football game Sorare

The highest level of professional football in the Netherlands, the Eredivisie is launching its digital cards of players on Sorare to help Eredivisie fans to express their fandom online.

Sorare is building the next generation of football games with officially licensed and scarce digital cards. The first game is a unique 5-a-side global fantasy football game.

The company created a marketplace to trade digital cards which provides a new revenue stream for 120+ football clubs, generating $1,900,000 in card sales per month in December 2020

Zeist, January 20, 2021​– Eredivisie card collectors and fantasy football gamers will be able to freely buy,sell, and play with digital cards of players from the Eredivisie, such as Ajax’s David Neres, PSV’s Donyell Mallen and Feyenoord’s Marcos Senesi. Each card is scored based on the performance of the player in real-life during the match day. Since it opened its beta in December 2019, Sorare has grown an average of 44% month on month, and today counts over 70.000 users worldwide, with over $9 million in cards sold across 100 countries. The Eredivisie is the 4th league joining Sorare after Belgium’s Pro League, South Korea’s K League, Japan’s J League and the United States’s MLSPA.