The Effect Of Probability On Gambling Marketing & Addiction

In an exclusive interview with Lindar Media, published on OnlineBingo.co.uk, Professor David J. Hand discussed the effect of probability on the gambling industry.

A recent survey, conducted by Lindar, revealed that just 0.5% of Britons are able to accurately judge the probability of independent events.

We took the opportunity to ask Professor Hand how this widespread failure could be used and exploited by those in the gambling industry, as well as how the misconceptions of players could both positively and negatively affect their behaviour.

His comments raise questions about: