The Stars Group’s reinvention sharply reduces poker reliance

Online gambling giant The Stars Group (TSG) hailed its “landmark” 2018 financial performance following the transformative acquisition of UK betting operator Sky Betting & Gaming (SBG).

On Wednesday, TSG revealed that its Q418 revenue jumped 81.2% to US$652.8m, adjusted earnings gained nearly 63% to $239.4m while posting a net loss of $38.2m, thanks to ongoing costs related to its SBG acquisition, TSG’s various Australian add-ons (now grouped under the BetEasy banner) and US market expansion costs.

For the year as a whole, revenue rose 54.6% to just over $2b, adjusted earnings improved 30% to $781m while the company posted a net loss of $108.9m versus a $259.3m net profit in 2017. Investors apparently liked what they saw, as TSG’s share price was up over 14% on the Nasdaq in Wednesday’s early trading.

The company’s ongoing transformation is most evident in its product mix. Poker accounted for 35% of TSG’s overall revenue last year, down significantly from the dominant 65% share in 2017. Betting claimed a 32% share, while casino wasn’t far back with 30%.