This is a guest contribution by Luke Eales of Seven Star Digital. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you. 

Content management system

A content management system (CMS) is the foundation of any successful gambling affiliate. The right CMS plays a huge part in bringing your business ideas to life, and to the customer.

One of the first considerations when choosing a CMS is speed. It’s no good having a feature-rich website if it takes too long to load. Impatient users will bounce, and Google won’t take kindly to it either. To combat this, you’ll need efficient server-side logic & caching, automated image optimisation, clean front-end rendering and plenty more.