Tie-in allows Aussie punters to top up accounts at stores, service stations

Players in Australia will soon be able to top up their accounts at convenience stores and service stations around the country, following a deal between retailers and card company Emerchants.

The card company said the top-up service will be offered in “independently owned petrol stations, convenience stores and news agents,” but not in Woolworths and 7-Eleven, which backed away from the deal in March, according to a Sydney Morning Herald report.

Some 1,600 retailers have already signed up to offer the service. Emerchants expects a total of 4,500 retailers will offer the service in the coming months.

So far, William Hill and Bet365 have signed up for the service, but other operators are expected to follow soon.