Australian social operator set to drive further engagement

London, May 2017 – Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers.

The company is the first in the Australian market to implement web push notifications, which enable a site to deliver offers and content directly to a user’s desktop browser, or a mobile browser on Android devices, without the need to download an app.

This greatly expands a brand’s target audience due to its significantly higher opt-in rates, reducing the acquisition costs incurred by paid search and advertising.